Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are. Unbeknownst to many consumers of the Internet, every visit to a website likely results in baking a dozen or more of these “cookies.” Recently, much attention has been placed on how browser companies are disclosing, collecting, storing, and sharing… Read More
SEO
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Do You Have a Business Blog?
Blogging isn’t a new thing. It’s hard to call something an innovative idea when blogging reached popularity during the mid 2000’s. By January of 2005, 32 million Americans, or nearly 10% of the population, were routinely reading blogs. Even more of us discovered how online blogs connect people with shared interests through the 2009 release… Read More
Get to Know Essential Website Conversion Goals
Increasing website conversions is the new primary goal for webmasters. Since traffic’s getting harder to come by, it makes sense to convert as many visitors into sales as possible. Consider the types of website conversion goals available to you. Signups for Newsletters or Followups A vital conversion type if the signup. Adding a form to… Read More
Marketing Trends In 2020 That You Can Utilize
Marketing innovation is moving rapidly this year. Trends in 2020 will focus on the adoption of new technologies that will have an impact both on your digital and conventional marketing. Keeping Bert Happy Google recently applied the most recent update to its algorithm and its name is Bert. As per their own words, Bert is… Read More
SEO In 2020 – Doing It Right
In many ways, SEO in 2020 is the year to return to recent basics in search engine optimization. The key, however, will be to make sure that each element of your SEO is as strong as it possibly can be. Use this checklist on each of your sites to make sure that you have ticked… Read More
The Importance of SEO and Content Marketing
Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and other forms used to get your message to your readers. The constant debate about what defines quality content rages on, but from an SEO perspective,… Read More
Internet Marketing For Your Business
The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use these search engines like Google don’t scroll past the results on page one, which means that you should do everything in your power to get… Read More
Learning to Use Google Analytics is a Valuable Tool
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get… Read More
Making the Most Out of Your Online Advertising Budget
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a… Read More
Digital Marketing Tips for WordPress Users
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that… Read More
Why Hiring a Professional Marketing Firm Can Pay Off Big
Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may appeal to you to hire a cheap freelancer or an individual who charges rock-bottom rates… Read More
What Is Long Tail Search And Why You Should Focus On It
The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons… Read More