SEO Archives - Paradux Media Group

SEO

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
Do Google Reviews Help Your Business?

Do Google Reviews Help Your Business?

The quick answer is YES.  Here’s how and why. First of all, Google holds 90% of the search engine market share.  Just as “Google” has become a verb in our vernacular for “looking something up on the internet,” the majority of people worldwide use Google to search for everything from recipes to health advice, and… Read More

Why We Use WordPress to Optimize Web Presence

Why We Use WordPress to Optimize Web Presence

We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily.  With many options now available in the marketplace, here’s an explanation of why we love WordPress. WordPress was first introduced in 2003, primarily as a… Read More

Google My Business

Do You Know How “Google My Business” Can Bring More Customers to Your Door?

With Google dominating the search engine market (92.24%), implementing more ways to help your business rank highly is critical in today’s world.  More and more consumers rely on Google searches to find businesses and products to meet their needs, and many of them are now able to complete their purchases entirely online. There are many… Read More

How to Optimize Your Investment in Content Marketing

How to Optimize Your Content Marketing

If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your business.  But today, content is exactly that.  When consumers are tied to electronic devices for everything from work, emails, streaming movies and television shows, and… Read More

How the Third Party Cookie Phase-Out Affects Your Marketing Strategies

How the Third Party Cookie Phase-Out Affects Your Marketing Strategies

Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are.  Unbeknownst to many consumers of the Internet, every visit to a website likely results in baking a dozen or more of these “cookies.”  Recently, much attention has been placed on how browser companies are disclosing, collecting, storing, and sharing… Read More

Do you have a business blog

Do You Have a Business Blog?

Blogging isn’t a new thing.  It’s hard to call something an innovative idea when blogging reached popularity during the mid 2000’s.  By January of 2005, 32 million Americans, or nearly 10% of the population, were routinely reading blogs.  Even more of us discovered how online blogs connect people with shared interests through the 2009 release… Read More

Get to know essential website conversion goals

Get to Know Essential Website Conversion Goals

Increasing website conversions is the new primary goal for webmasters. Since traffic’s getting harder to come by, it makes sense to convert as many visitors into sales as possible. Consider the types of website conversion goals available to you. Signups for Newsletters or Followups A vital conversion type if the signup. Adding a form to… Read More

marketing trends in 2020 that you can utilize

Marketing Trends In 2020 That You Can Utilize

Marketing innovation is moving rapidly this year. Trends in 2020 will focus on the adoption of new technologies that will have an impact both on your digital and conventional marketing. Keeping Bert Happy Google recently applied the most recent update to its algorithm and its name is Bert. As per their own words, Bert is… Read More

SEO in 2020

SEO In 2020 – Doing It Right

In many ways, SEO in 2020 is the year to return to recent basics in search engine optimization. The key, however, will be to make sure that each element of your SEO is as strong as it possibly can be. Use this checklist on each of your sites to make sure that you have ticked… Read More

The Importance of SEO and Content Marketing

The Importance of SEO and Content Marketing

Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and other forms used to get your message to your readers. The constant debate about what defines quality content rages on, but from an SEO perspective,… Read More

Internet Marketing For Your Business

Internet Marketing For Your Business

The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use these search engines like Google don’t scroll past the results on page one, which means that you should do everything in your power to get… Read More

learning to use google analytics is a valuable tool

Learning to Use Google Analytics is a Valuable Tool

For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get… Read More

online marketing stategy image

Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a… Read More

content marketing strategy

Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that… Read More

Why Hiring a Professional Marketing Firm Can Pay Off Big

Why Hiring a Professional Marketing Firm Can Pay Off Big

Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may appeal to you to hire a cheap freelancer or an individual who charges rock-bottom rates… Read More

long-tail-search

What Is Long Tail Search And Why You Should Focus On It

The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons… Read More

local marketing

What are the keys to local marketing?

Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all… Read More

content marketing strategy

Why Using Content Marketing Makes Sense

Content marketing is a method by which promotional advertising is packaged within informative and educational content to provide a solution to readers needs without using what might be seen as an effective sales pitch. Content Marketing is the process of communicating with your readers and prospects without necessarily selling. It is non-interference promoting. What makes… Read More

Social Media Optimization (SMO) and Brand Awareness

Social Media Optimization (SMO) and Brand Awareness

When operating a business, you need to make use of everything available to pull ahead of the competition. That said, technology has evolved into one of the most significant tools (weapons) in this fierce competition. With the use of social media websites, many organizations have expanded their client base and maximized their yields. It has… Read More

What is Search Engine Marketing

What is Search Engine Marketing?

Marketing is important for any business, no matter the industry, and because of that, you want to make sure that you can get some of the best marketing strategies under your belt to make your business the most successful. Nowadays, thanks to the Internet and everything that you can find on it, search engine marketing… Read More