Enhancing Roy Manufacturing’s Digital Presence

Roy Manufacturing is a perforated metal and material manufacturer in Portland, Oregon. They’ve been in business for over 60 years and have grown to the point of developing a second spin-off organization based on shared technology, Profile Laser. Together, these two companies produce custom-designed perforated and laser-cut metal and material products for commercial, industrial, and even private consumers. From functional vibratory screen replacements to beautiful architectural wall cladding, they can turn any metal-based blueprint design into reality. Keep reading to learn how we helped Roy Manufacturing expand its digital presence with a portfolio of solutions from Paradux Media.

What they needed:

Quinton Laatz, Director of Marketing and Business Development at Roy Manufacturing, was referred to Paradux Media by another of our clients, DuraFlap. Roy Manufacturing wasn’t new to the digital world. They had an existing web page and had grown a nationwide client base. However, they realized it was time to take their business to the next level. Quinton and other leaders from Roy Manufacturing compared their websites to other perforated metal industry leaders’ sites and felt theirs was lacking. To get the attention of prospective customers, they needed a more comprehensive website with a modern look, technical expertise, and navigational excellence. From these reviews, they drafted a list of improvements, from highlighting completed projects to achieving search engine optimization. To top it off, they wanted to introduce the same level of sophistication to each part of their business: Roy’s metal perforation business and Profile Laser’s laser-cut metal business.

Our solutions:

After meeting with Quinton to understand their business, industry, and what Roy Manufacturing needed, we launched our own research. We analyzed the competitor landscape and compared their digital presence to their competition’s. After a healthy brainstorm, our team created options to enhance the digital marketing operations for both sides of their business, focusing on search engine optimization consultant services. First and foremost, we built two new websites, one for Roy Manufacturing and one for Profile Laser, that are connected on the backend to share assets and resources. In this manner, a post relevant to both sides of their venture could be easily visible on both sites. Second, we created a plan for initial and ongoing content for all their website pages based on keyword analysis and application. Our goal is to achieve higher rankings for primary keywords applicable to their industry. We want prospective customers to find their business online easily. At the same time, we also created an e-commerce site that integrates seamlessly with their regular website. E-commerce allows for the sale of products to customers nationwide or even worldwide. Next, we introduced a plan to create new and relevant content for their website weekly. Continual updates of fresh, helpful information are valuable to their client base and a tremendous way to rank higher in search results. And finally, we implemented several other strategies to reach prospective and current customers electronically. From Google Ad campaigns to social media and regular newsletters, we provided automated solutions to keep Roy Manufacturing front and center in consumers’ minds.

What can Paradux Media do for your business?

If you’re ready to expand your business, whether with foot traffic or online clicks, we’re the team for you. We specialize in working with small to medium-sized companies by implementing down-to-earth solutions that bring real-world results. We call our clients our “flock” because it best reflects our philosophy of taking care of every client for the long haul as we all move forward together toward achieving our goals. Contact us today and learn how Paradux Media can help you achieve your goals. Let’s see how far your business can fly.