You have a website, and you know posting fresh content regularly is essential, but as a business owner, you don’t have time for that. One common mistake many business leaders make is hiring sub-par content writing services to provide them with inexpensive articles. The internet is full of companies who will write anything for you, often for what seems like an irresistible deal, but in the end, they could be ruining your SEO. If you want your website to rank well with Google, then here is why professional content writing matters to achieve good SEO.

A quick refresher on SEO:

You can learn more about search engine optimization (SEO) in our recent blog article, “Why Google Search Optimization is Important for Your Website.” However, here’s a quick summary. Potential and actual customers look for businesses online, almost always on Google. Google provides search results based on their algorithm (a fancy term for “their calculation of which websites best match the search inquiry.”) Their algorithm takes into account many factors, but in general, Google is looking for the best source of accurate, authentic, and original information most relevant to the searcher’s intent.

Why sub-par content writing services are bad for your SEO:

Many of these unbelievably inexpensive content writing services are that their material not only doesn’t rank well according to Google’s algorithms, it’s often so bad that it will degrade Google’s ranking of the site.

One of the most glaring dangers associated with sub-par content writing agencies is the prevalence of plagiarism. Google takes a dim view of duplicate content, penalizing websites that engage in this practice with lower search engine rankings. When content is copied verbatim (or nearly so) from other sources or recycled across multiple websites, it not only fails to add value to the reader but also undermines the credibility and integrity of the website hosting it. Moreover, with the advent of sophisticated plagiarism detection algorithms, the chances of getting caught are higher than ever, spelling disaster for websites that resort to such unethical tactics.

Beyond plagiarism, another pitfall of sub-par content writing agencies is disseminating inaccurate information. Whether due to incompetence, negligence, or sheer carelessness, poorly researched and factually inaccurate content can erode visitors’ trust and damage a website’s reputation irreparably. The internet has created an environment where misinformation spreads like wildfire, making the accuracy and reliability of online content critical. Websites that fail to uphold these standards risk alienating their audience and facing backlash from disgruntled users.

Furthermore, subpar content is often characterized by a lack of depth, insight, and originality. Generic, cookie-cutter articles that offer little value or novelty do little to captivate audiences or differentiate a website from its competitors. If the article was in a magazine, would anyone bother to read it? In today’s hyper-competitive online environment, where attention spans are fleeting and discerning consumers demand nothing short of excellence, mediocrity is simply not an option. Websites that settle for substandard content risk being relegated to obscurity, overshadowed by more compelling and engaging offerings.

These qualitative shortcomings begin to illustrate why professional content writing matters, but there are also practical concerns to consider. Content riddled with grammatical errors, awkward phrasing, and stylistic inconsistencies reflects poorly on the professionalism and competence of the website owner. In an age where first impressions are formed in a matter of seconds, the importance of polished, error-free content cannot be overstated. Websites that fail to invest in quality content risk alienating potential customers and driving away valuable traffic.

Moreover, sub-par content writing agencies often employ questionable SEO practices (“tricks” and “shortcuts”) that do more harm than good in the long run. Keyword stuffing, link farming, and other black hat techniques may yield short-term gains in terms of search engine visibility, but they ultimately undermine the integrity of a website and invite penalties from search engines like Google. Since organic search traffic is the lifeblood of many websites, jeopardizing your standing in the search results can have dire consequences for online visibility and profitability.

Knowing professional content writing matters, you need the SEO consulting services of Paradux Media Group.

Given all the problems with sub-par writing services, it’s evident why professional content writing matters for business success. Instead of prioritizing cost savings over quality, seek out reputable agencies that demonstrate a commitment to excellence, integrity, and professionalism, like Paradux Media Group. By investing in high-quality content that is original, accurate, and engaging, your business will enhance its online credibility, attract more visitors, and ultimately achieve your business objectives more effectively. Contact us today to learn more about our SEO consulting services, including professional content writing, and see what a difference joining our flock will make for your business.

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About the Author:

Angela Peacor

Angela Peacor is the master of words for the Paradux Media team, providing unique content for digital and traditional marketing projects. She combines real-world experience with research to create engaging content for our clients and their customers. Her work includes writing material for various industries, from petroleum distribution to cosmetics, green energy, agriculture, alternative health supplements, construction, towing, and even a local butcher. You name it, Angela can write about it.

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