The constant debate about what defines quality content rages on, but from an SEO perspective, which is what matters, effective content does many things. Good marketers do their work and identify the audience most likely to show interest in their products.
Creating content consistently that is engaging and relevant designed to attract a specific audience has proven the most effective approach to marketing yet devised. We know the purpose of content is to encourage an action, whether it’s for a purchase or to sign up for an email newsletter, for example.
What is Quality Content?
The effectiveness of your content determines its quality, and the Golden Rule of content creation is to write for your readers first. Worry more about pleasing your readers and follow these suggestions for effective content:
- Provide information your readers appreciate because it gives them the information they need today that addresses a pain point and solves it.
- Make sure your content isn’t available anywhere else. Make it come from your unique experience and knowledge of your niche.
- Why not make it fun! Entertain your readers! Be funny and lighthearted. Drop the seriousness for a while.
- Educate and inspire them with the knowledge they haven’t heard before. Show them you’re a knowledge leader.
- Make your content so interesting that your reader wants to share it on social media or elsewhere.
SEO Content Marketing is King
Search engine optimization is the technical process of making your content favored by the search engines. The goal of SEO is to rank your site and its content high on the first page of the SERPs or search engine results pages.
Position zero or one is the goal of SEO, which is a challenge to achieve but almost guarantees massive organic traffic to your site. Talk to our advertising agency in Southern Oregon, Paradux Media Group, and we’ll discuss the importance of SEO in your content creation for marketing with you to understand how it affects ranking and traffic generation.
You will quickly realize that SEO content is king because great content by itself does nothing for you if no one sees it. The rules of SEO are technical, but they make the search engines take notice and place your listing higher up in the SERPs, generating organic search traffic that increases exponentially.
SEO Optimization for Content
After you apply the rules of SEO to your content, you have a winning combination because your effective content does the job of pleasing your readers and solving problems for them.
Also, optimizing the content for SEO purposes position it to rank higher in the SERPs, which generates traffic for your site, so more people see it and respond accordingly.
SEO and content work together to create a ranking force that produces traffic and conversion results proving without a doubt that SEO content is king, regardless of the niche or competition from other websites. Want to learn more? Just give us a call.