Did you know that, according to Google, at least 88% of people searching for local businesses on their smartphones call, or stop in, less than a day later? The importance of internet marketing can no longer be ignored. Whether on desktop PCs, laptops, or mobile devices, it is clear. A staggering number of people seek out services and products online. How can you ensure that your company maintains a strong online presence, and draws in more customers from the web?
Know What Web Design Entails
There is a huge misconception that web design revolves around a website’s layout, only. The appearance of a company webpages is just one of the many components of web design, and it is far from the most important. In fact, more than three-quarters, or 79%, of customers dissatisfied with web performance will never make a purchase from that particular company again. Moreover, customers will wait no more than seven seconds for pages to load, and 23% of customers attribute negative experiences to long loading times. What does good web design entail?
- User-friendly interfaces
User-friendly pages will load quickly, and they are easy to navigate, without extra help, or long-winded explanations.
- Cross Platform Compatibility
Since 2010, Apple has sold over 39 million iPads. Smartphones use is even more widespread. Web pages need to look professional and appealing on all devices. Navigation on mobile devices needs to be just as simple as it is on a desktop PC.
- Search Engine Optimization
Custom web page design needs to incorporate SEO. SEO includes keywords on company webpages, content, blogs, social media, and much more.
Know When to Hire Custom Web Designers
Custom web site design takes an incredible amount of time and resources. Smaller and medium-sized businesses often benefit from hiring custom web designers, or internet marketing firms. Why? Well-executed internet marketing works. Sixty-one percent of customers reveal that they are more inclined to make purchases after reading quality SEO content, and 41% of business-to-business marketers reveal that SEO has the biggest impact on lead numbers. Even so, Google continues to demand higher standards, admitting that they will bounce back articles that are poorly researched and filled with grammatical errors.
Well-executed marketing on the web entails user-friendly design, cross platform compatibility, and thorough SEO, on all company pages. Customer web designers devote all of their time and resources to quality internet marketing, freeing up businesses to focus on company services or products.