With the addition of smartphones into the everyday world, businesses can now market right in the palms of everyone’s hands. What was once something that took days to get to people, can take mere seconds before people can see it. Because mobile marketing is now growing in popularity, it is easy to see that this form of marketing will be a part of the future, regardless of if people are a fan or not. If it will indeed be part of the future, what can we expect to see from it going forward?
One thing that many experts are predicting is that companies will be able to, and often will, market more directly to certain consumers. Being able to focus in on a certain group of people will cost them less money, in the long run, because right now, many people who deal with those ads that pop up on their phone, are not a fan. So in some ways, companies are losing money just trying to market to everyone.
Another possibility that we could see from mobile marketing in the future is more people, and more companies using mobile wallets. With things like Apple Pay and Google Wallet, companies can build loyalty with customers, and this is being predicted to become more and more familiar with other companies jumping on the bandwagon and using it as a new marketing scheme.
Video advertising will become more popular. It is already being seen in programs like YouTube and Spotify, but it will only grow from here. It is usually the most efficient form of mobile marketing as customers are most time unable to skip these videos. By using this more and more, companies will save money, and have a potential of gaining more customers.
With so many things in the world today that are growing, thanks to technology and the use of mobile in general, there is no doubt that many companies will start turning to more mobile marketing to help their businesses along in the future. It will only continue to grow, and with so many people on their smartphones at any given time, the potentiality of reaching more people is also increased. We can only sit back and see just where the future of marketing will take us, and how all businesses can benefit from it.