Mobile Search-Palooza Begins April 21, 2015
Welcome to the Pond—glad you’re here. For over 18 years, Paradux Media Group has helped real businesses tell their stories, grow their brands, and connect with their communities. From strategy to design, SEO to social, we bring heart, creativity, and hands-on expertise to every project we touch.
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on mobile search results. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, penalizes sites that do not.
“Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers.” Google Zineb Ait Bahajji You can read more about this big announcement from Google here.
When you think about it, it only makes sense. Googles business has always been about enhancing the customer experience, and when I’m searching on a mobile device it’s only appropriate to send me to a site that is more mobile-friendly, “doesn’t it?” 
With over 50% of all Google searches being mobile (and that number is only going to get higher every day) as a business owner, don’t you want to make it as easy as possible for the potential customer to have the best possible experience navigating through your site? And if 50% of your traffic from Google comes from mobile devices, it sounds like if you are not mobile-friendly that virtually all of that traffic from mobile is at huge risk of not being delivered after April 21, 2015. What Google’s announcement means is that investing in a responsive website should be at the top of the list. Taking your current site to mobile responsive isn’t and shouldn’t be a time consuming and costly adventure. If you’re not sure if your site is mobile responsive Google has a free tool that you can plug in your URL in and see if your site is mobile-friendly. If not then I suggest you contact your webmaster and begin to take steps to make it mobile-friendly. It’s a whole new world out there and look at Mobile Search-Palooza as a great opportunity to make the adjustments to your site that will have your business moving up the Google ranks.
Mike Frey is the Chief Visionary Officer and co-founder of Paradux Media Group. With more than 30 years in marketing, advertising, and media, Mike brings a practical perspective shaped by working with hundreds of locally owned businesses. He specializes in media strategy, buying, and storytelling that makes marketing dollars work harder. Mike learned advertising by selling it for a living, and that experience still shapes his approach: understand the business, spend where it matters, and never recommend more than a client actually needs.
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