The quality of your graphic design says a lot about your company. Your logo, corporate identity and the look and feel of your advertisements can mean the difference between a successful Oregon business and an organization that is failing fast.
If you’re not happy with your graphic design or you just founded a company and need a great brand identity and a top notch graphic design Medford Oregon consultant that helps you stand out from your competition, read the following graphic design guide that will help you create a fail-proof branding and marketing plan:
Connect with Your Customers
Before you start looking at concepts, do you know your customers well? Have you spoken to any potential clients personally to get their opinion about your products or services? If you know what they want that your product might offer, and you feel that you can help solve a very real problem for them, base your entire campaign on that feedback.
Launching a successful business is all about finding the differences between you and your competition. Once you’ve discovered a way to make the product better, you’re on your way to success.
Cater Your Graphics and Headlines
Don’t just pick any graphics that you think look good or headlines that you think will catch the attention of your customers.
The average consumer spends less than five seconds looking at brochures and other types of marketing materials. Use something catchy that is short, to the point, and that contains words with two syllables or less. While flashy graphics are great, one graphic that gets your point across and doesn’t detract from the idea of your company will serve you better.
Your Brand Identity and Graphic Design Medford Oregon
Your brand is what stands between you and the ability to interact and connect with your customers. If you can grab their attention with a nice logo and corporate brand design, it will be much easier for you to sell your product.
A great logo and brand design will be the end product of hours of discussion about what your company does, what they stand up for and what your target audience is. A professional who specializes in graphic design Medford Oregon will know how to incorporate psychological aspects of consumer habit into a logo that sells itself.
Include a Strong Call-to-Action
Your call-to-action is just as important as the look and feel of your brochures and publications.
You want your customers to act right when they see your advertising materials without a second thought. Come up with a unique call-to-action that doesn’t leave them a choice, and offer a special discount or promo code that is valid only before a specified date. If they don’t buy your product, they don’t get the discount.
Branding and graphic design go hand-in-hand and a top notch graphic designer in Medford Oregon can create a total solution that transforms your company into a reputable organization that will dominate the local market.