Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns
Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to…
What are the initial steps of brand building?
Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting…
Business To Business Branding Strategy
Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in…
What are the best books and articles about brandtelling, brand and storytelling, branded contents?
In today’s very competitive business world, it’s harder and harder to get people’s attention and trust. One of the best ways to do so is by using a technique known as brandtelling, which has grown in popularity. Using the personal touch of storytelling to attract customers, it’s a marketing strategy that is resulting in better…
Choose Your Brand, if Not Now, When Will You? [VIDEO]
So many of our clients get stuck when it comes time to evaluate the design services and choose their brand position and their logo. Understandably, the moment where you choose your brand is a big decision! What seems to happen is that people try to compare their new brand and logo to an existing one —…
One of the Top Global Brand Experts, 2015: Tisha Oehmen
Top brand expert Tisha Oehmen was recently named one of the Top Global Brand Experts for 2015. Tisha’s company, Paradux Media Group, is a full-service marketing agency that specializes in branding and messaging, specifically concentrating on social media networks. Tisha is part of the new generation of global brand experts that are teaching companies how…
Which Branding Guide Examples Should You Go For?
Is finding the ideal branding guide examples stressing you? Or does it seem like the best ideas have already been taken? Well, you aren’t the only one facing such difficulties. In fact, in today’s world, branding is the backbone of many businesses, and failure to adopt the best means the company losing out to the…
Wondering How To Make Your Graphic Design In Medford Oregon Rock? Read This!
The quality of your graphic design says a lot about your company. Your logo, corporate identity and the look and feel of your advertisements can mean the difference between a successful Oregon business and an organization that is failing fast. If you’re not happy with your graphic design or you just founded a company and…
What is a Brand Narrative?
I often get asked, “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity…
Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand Eagle Point, OR. – September 4, 2013 – Brands are defenseless. Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them…
A Little Bit about Paradux Media Group
Who are Our Best Clients? We’re interested in working with businesses that have a clear vision of where they’re going. In our experience, business owners who have vision for where the business is going, allows us to do our very best work. The reason is that we work from a strategic basis. Everything we do…
What is the Most Powerful Marketing Strategy? [Infographic]
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that they employ and the public image that they give off all directly influence their gross revenue amounts. The problem with figuring out why these companies…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and…
The Power of the Brand Narrative in the Brand Book
There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,…
The Secret to a Great Brand is Just One Thing
Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take discipline…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The…
Identify Your Brand Position by Using Brand Keywords
With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them out. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the…
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s obvious that there is a significant need for a brand guidelines template. The…
How are You Better than Your Competition?
I don’t care what industry you’re in when you look at the landscape of those businesses that do what you do; you compare your business to the work that they do. And you have opinions about their work – either you respect it, or you don’t. But the thing is, you know how your business…
Does Your Brand Have a Brand Book?
I’m not quite sure how I came across this hilarious post today from The Quietroom about their Santa brand book, but I’m glad I did — for several reasons. First (and most obviously) it’s hilarious! Having written some of these brand books myself, I have to say — this is the brand book I always wished…