Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all sizes may have customers who only want to partner with a local operation. What are the keys to local marketing? We’ll share them below, along with what that means for Paradux Media Group.
Get Involved In the Community
The first objective of effective local marketing is to get involved with the community. This may include joining a chamber of commerce (Eagle Point and the Upper Rogue Chamber of Commerce for instance) sponsoring a local event (Eagle Point 4th of July Parade), showing support for a local sports team , or doing charity work on behalf of the elderly or some other group (Avenue of the Flags in Eagle Point Oregon). Doing so gives your company a unique opportunity to have its name, logo and slogan put up across town for days, weeks or months depending on its outreach efforts.
Focus on Local Search Terms for Digital Marketing
When using local search marketing, you want to focus on terms that locals would search for. For instance, you may want to use your town’s name (Eagle Point Oregon), the name of a local landmark (Butte Creek Mill), or the name of a local celebrity (Jim Belushi) as part of your SEO efforts. Additionally, you may want to use your company name as well as the product or service that it offers. Other ways to boost your online presence and increase brand engagement would be to have locals post pictures of themselves using your products on social media or post videos of your people performing quality work in town. Don’t forget to make sure you’re listed in all the appropriate online directories! (Aren’t sure? Check your listing here.)
Get as Much Local Marketing Data as Possible
When you are doing a local marketing campaign, it is critical to get as much data as you can before, during and after it is over. Before the campaign, you want to know the demographics which you are marketing to, where they are likely to hear an advertisement and how they will engage with it afterward (otherwise known as your Ideal Customer or Target Audience).
During the campaign, you want to make sure that your projections are holding true. If they aren’t, you may need to alter the message or scrap the campaign altogether. Afterward, you want to see if there are any ways in which you can improve upon your local marketing efforts before your next campaign begins.
Local marketing is as much about connecting with people as it is selling your product or service. Ideally, you will aim to gain trust with your target market and then use that trust to ensure that you get as much market share as possible both today and well into the future.