Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand…
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that “branding, for most businesses, was a waste of time and money.” This person’s position was that branding was OK for companies like Xerox or Nike, but far too expensive and far too time-consuming for average businesses, who…
5 Ways to Know it’s Time to Change Your Brand Logo
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let’s be honest — they often don’t) they are often tired, worn, and clearly out of date. True, it’s a balancing act between keeping true to your brand position and admitting that it’s…old. Here are…
How B2B Companies Can Use Social Media
Many B2B companies remain hesitant about social media and unsure how platforms like LinkedIn, Facebook, or Instagram can serve their business objectives. While much social media advice focuses on reaching individual consumers, B2B businesses have significant opportunities to leverage these platforms to connect with potential clients, build authority, and foster business partnerships. According to marketing…
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are in pursuit of your memorable brand, here are the three essential elements you’ll need to pay attention to in order to make your memorable brand…
Handling Negative Brand Press: Strategies for Protecting Your Reputation
Your brand will occasionally face negative press, no matter how careful you are. Whether due to a misstep, competitive jealousy, or simply being a target because of your success, handling negative brand press is essential for every business. It’s vital to know when to engage and remain silent to protect your brand’s reputation effectively. Understanding…
5 Must-Know Reasons Businesses on Facebook Thrive
I’ve spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you’re still on the fence, here are five compelling reasons businesses on Facebook can’t afford to miss out. 1. Facebook is the New Phone System Many business owners fear Facebook will distract…
Facebook Marketing for Small Businesses: Why You Need to Be There
The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was understandably mystified about why any business would want to be on Facebook. With that kind of experience, I can see why she was confused. The…
Pay it Forward in Business: A Simple Act with Big Impact
Did you know today is the 2nd Annual Pay it Forward Day? This initiative spreads like wildfire on social media, with over 175,000 worldwide planning to “attend.” You may be wondering what Pay it Forward Day is. According to its founder: ‘Tis the Season! A random act of kindness goes a long way so… PAY…
Email Marketing for Small Businesses: A Powerful Layer in Your Strategy
Great marketing is about layering—creating multiple channels of communication that support each other and work together to build your brand. While we’ve talked about using traditional media to complement social media efforts, one essential channel that many businesses overlook is email marketing. If you’re not using email marketing for small businesses, you’re missing a huge…
Where is Your Audience?
As a small business owner, one of the most critical questions you must ask is: Where is my audience today? Years ago, reaching customers was more straightforward. Placing an ad in the local Saturday newspaper could bring a decent return on investment (ROI). Radio was another effective tool for building Top of Mind Awareness (TOMA)…
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.
