5 Must-Know Reasons Businesses on Facebook Thrive

I’ve spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you’re still on the fence, here are five compelling reasons businesses on Facebook can’t afford to miss out.

1. Facebook is the New Phone System

Many business owners fear Facebook will distract their employees, but not having a presence on Facebook can harm customer service. Just like you wouldn’t eliminate your phone system to prevent misuse, being absent from Facebook means missing an essential communication tool your customers use to connect with you.

2. Facebook is Everywhere

Facebook is ubiquitous, and its influence is undeniable. As the Harvard Business Review highlighted in What Is Facebook, Really?, you can’t go far without seeing Facebook’s iconic blue “f.” This platform offers businesses a remarkable opportunity to be part of daily conversations.

3. Facebook is a Two-Way Conversation

Unlike traditional media, Facebook allows for direct interaction with your audience. You can test new ideas, gather customer feedback, and strengthen brand awareness by engaging in two-way conversations. These conversations often lead to better relationships and increased revenue.

4. Facebook Demonstrates Your Relevance

A Facebook page lets you showcase your brand’s relevance by interacting with fans and encouraging conversation. As highlighted in Why Facebook Should Be an Essential Ingredient in Your Marketing Strategy, use your posts to engage fans, provide value, and make sure your brand stays top of mind.

5. Your Target Audience is on Facebook

One common misconception is that a business’s target audience isn’t on Facebook. However, as of 2011, one in every 13 people on Earth had a Facebook account, and half of them log in daily (Mashable). Chances are, your target audience is there too.

Convinced Yet? Get Started!

If you’re ready to engage with your customers, create a business Facebook page and start building those important relationships.