Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Understanding the Customer Journey
In the dynamic landscape of modern commerce, understanding the intricacies of customer behavior is paramount to the success of any business. The customer journey is a concept that has become the compass for companies seeking to create meaningful interactions with their audience. Understanding the customer journey and exploring how you can apply this to your…
Benefits of Video Testimonials
There are several benefits of video testimonials that most businesses should consider. Exposure The first benefit is that it is going to allow the company to gain exposure. This means that it can increase the amount of interest that a person is going to have in your business. Therefore, they are going to share the…
Making the Most Out of Your Online Advertising Budget
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a…
Creative Marketing Ideas for Small and Mid Sized Businesses
Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages…
Creating Likeability in Your Brand
If I’ve said it once, I’ve said it at least 1,000 times — people do business with brands they LIKE. And the truth is, it’s more than just something I say, it’s a fact. We seek out businesses we LIKE to do business with. Our first goal, when we take on a new client, is…
Your Sales Funnel is then #1 Reason You Don’t Have More Clients!
Let’s talk for a minute about leads and the sales funnel. We all get leads, but it’s what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time…
Three of the Most Important Web Site Design Factors
One of the most effective Internet marketing strategies is also one of the most basic: custom website design. Think about it. The number one way that customers and potential customers find goods and services are through the internet, which means that it’s crucial for them to find your website. Once users are on your page,…
Keep Your Client Base Expanded With a Professionally Designed Logo
Did you know that an estimated five out of 10 consumers in the U.S. say that they’re more likely to purchase from a company if that company has a good reputation on the web? With a powerful brand crafted by logo design pros, you can harness this brand loyalty for your own company. In the…
How Does Your Website Look? Maybe You Need To Hire Some Pros.
Custom web designers could change the face of your business. Do you realize how important it is that your website looks the best and most professional that it can? Think about walking into a business meeting in gym shorts and flip flops, handing out business cards made from lined paper. How well do you think…