One of the most effective Internet marketing strategies is also one of the most basic: custom website design. Think about it. The number one way that customers and potential customers find goods and services are through the internet, which means that it’s crucial for them to find your website. Once users are on your page, they base their first impressions off of it, which ultimately determines if they’ll do business with you. If you have outdated web design, annoying Flash intro pages, slow loading times, or even typos on your site, those potential customers can be turned off — and motivated to seek out your competitors.
Whether you feel this is fair or unfair, the fact of the matter is that your website is a reflection of your business.
If that causes you to squirm a bit inside, then chances are you need to get some help from custom web design services. With a well-designed site, you can quickly harness more web traffic, which will produce more business leads that can be converted into sales.
But what necessitates a strong, high-quality custom website design? What are the things that custom web designers have to focus on? In order to get the most out of the services you hire, you should understand what the most important parts of your site’s design are so that you can add your input and understand what your designers are talking about. To help you out, here’s a short list of some custom website design factors to consider.
A strong custom website design should help a user get to where they want to be in three seconds or less. Keeping usability in mind, designers craft websites in a way that users can quickly get to any part of the website in under a few clicks.
A website has to look good. An unattractive custom website design will deter users, and possibly turn them away. Color schemes should be used to create a mood, with appropriately colored text that can be easily and quickly read. For example, blue creates a sense of trust and security and is often seen on banks’ and businesses’ sites. Yellow, on the other hand, is used more by retailers to grab the attention of window shoppers — even “virtual” ones.
Calls to Action.
Your custom website design should include a call to action on every page. This tells the user what they should do next. Whether it’s to buy the product, schedule a consultation, or email about any questions, including calls to action everywhere — with your contact information front and center — is crucial.
If you keep these factors in mind, you and your programmers will be able to come together to create the best possible custom website design possible. If you have any questions about these web design factors, feel free to ask in the comments.