We know, it’s hot and for many companies, business seems to have crawled to a stop. It’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re doing is extending the story of your brand and to build brand moments. And what better time to do it then when the summer doldrums seem to have it?