Tiny Brand Moments

What are you about to do? How can you make it one of the long list of brand moments you use today to better reflect your brand position?

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In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re doing is extending the story of your brand and to build brand moments.

brand momentsTake just a moment right now, to consider what you’re doing. (OK, not RIGHT now, you’re reading this blog – but what’s next on your list?) It’s probably not earth-shattering, it could be returning a phone call, replying to an email, finishing that project or something else entirely. The point is that it’s in those tiny moments that your brand lives. So how can you do whatever it is you’re about to do to make it one of the long list of brand moments you use today to better reflect your brand position? A little more energy in your voice when you return the call? A more complete answer on the email you’re about to reply to? An intentional phrase that reinforces what your business stands for? Just taking a breath and then completing the project you committed to better than just getting it done? Those tiny brand moments make all the difference in creating a brand and translating it for your customers, potential customers, and employees.

It is often true that taking just one tiny step beyond what is necessary exactly what will take you from good to creating brand moments. Our lives and our brands are made up of those seemingly inconsequential moments strung together in a row. So take this moment, right now, to make the next few brand moments mean something very unique for your brand and your business. You’ll be so glad you did.


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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