In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re doing is extending the story of your brand and to build brand moments.
Take just a moment right now, to consider what you’re doing. (OK, not RIGHT now, you’re reading this blog – but what’s next on your list?) It’s probably not earth-shattering, it could be returning a phone call, replying to an email, finishing that project or something else entirely. The point is that it’s in those tiny moments that your brand lives. So how can you do whatever it is you’re about to do to make it one of the long list of brand moments you use today to better reflect your brand position? A little more energy in your voice when you return the call? A more complete answer on the email you’re about to reply to? An intentional phrase that reinforces what your business stands for? Just taking a breath and then completing the project you committed to better than just getting it done? Those tiny brand moments make all the difference in creating a brand and translating it for your customers, potential customers, and employees.
It is often true that taking just one tiny step beyond what is necessary exactly what will take you from good to creating brand moments. Our lives and our brands are made up of those seemingly inconsequential moments strung together in a row. So take this moment, right now, to make the next few brand moments mean something very unique for your brand and your business. You’ll be so glad you did.