Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Is it Time to Change the Channel on Your Marketing Strategy?

Marketing channels are the different tools or platforms that businesses use to reach their target audience. They are crucial for promoting what a company offers and introducing products and services to new potential buyers while highlighting the benefits of the company’s brand. Our team works closely with our clients to determine the best marketing channels…

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Corporate Email Communication that Works

Are you frustrated when you find employees confused or not on the same page about an issue that you know you’ve communicated to them via a company email?  Perhaps a message you’ve sent several times?  One of your primary jobs as a business owner or manager is to lead your teams, and leadership requires excellent…

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How Email Filters Break Down Communication

Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage.  Send a file to the print house, have your materials printed, and often they will also address each mailpiece and deliver them straight to the post office for you. …

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Email Marketing: What It Is and Why You Should Be Doing It

There are many different marketing avenues that we’re told our business should take. But when you’re on a budget for both time and money, how do you know which is really necessary and which you should focus on first? One of the marketing strategies you’ve probably heard a thing or two about is email marketing.…

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How to Write Emails That Will be Read

One of the most common forms of communication we use today is email. In fact, it’s not unusual for people to have more than a hundred emails land in their inbox in a single day. It’s overwhelming. It’s also easy to get ignored. If you’re finding that people aren’t opening or reading your emails, there…

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Finding Brand on Paradux Media Group!

It may look a little different than it usually does, but I promise, it’s the same Finding Brand you’ve grown accustomed to. We decided that it was time to consolidate websites and to bring our blogs “in house.” The factors that went into this decision included: maintenance on three sites (Paradux Media Group, Beyond the…

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What’s Your Email Address Saying About Your Brand?

Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following? @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your…

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How the Marketing Landscape has Changed for 2011

The marketing landscape is changing quite rapidly these days, if you’re still advertising the way you were in 2009, you’re missing some valuable opportunities today and more importantly, you’ll miss significant opportunities as we move into 2011. Trends of 2010 out there in blog-land this week, and they are an important marker in understanding how…

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How Many Layers Does Your Social Media Have?

Social Media, like every other advertising medium works best for your brand when it’s layered. But the beauty of social media is that it’s easy to layer. Here are the top 5 ways to layer your social media for maximum effectiveness: Use Facebook as a collection point addresses for your email newsletter. Your Facebook page…

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Email Newsletters – Powerful Communication Tools

Great marketing is about layering. It’s about creating many different channels of communication that all support each other and build on each other. We’ve previously talked about using traditional media to augment your social media efforts, but how many of you use an email blast-newsletter to communicate with customers and potential customers? If the answer…

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Online Guerrilla Tactics

I have to admit, as much as I work in social media and employ guerrilla tactics to spread messages in a community, I hadn’t adequately considered ways to utilize guerrilla tactics online to drive traffic to your website and business until recently. So having given it some thought (at long last) here are my top…

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Syncing up Your Messages

I’ve sat in a lot of rooms lately with small business owners and discussed the imperative nature of syncing all their outbound messages together. And while it sounds good, it’s very often not something happens with great regularity. But doing so will help you to maximize your brand message and get the highest levels of…

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You Need a Target Audience

A couple of days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood.…

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Reputation Management: Your Brand on the Web

The Web. Twitter. Facebook.  Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your brand, your customers, and your…

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Tiny Brand Moments

In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re…

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