Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Your business isn’t too small to hire an advertising agency
A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around…
Strategic Brand Building: How to Scale Your Reputation and Momentum
In our experience, most business owners mistake a logo for a brand. While icons like the Apple silhouette or the Coca-Cola script are instantly recognizable, they are merely the visual anchors for decades of intentional brand building. A logo is a mark; a brand is a reputation. To thrive in today’s landscape, you must move…
Tisha Oehmen Recognized Among the World’s Leading Branding Gurus
When Global Gurus releases its list of the World’s Top Brand Professionals, the branding and consulting industries take notice. The organization evaluates professionals across multiple disciplines—including leadership, management, coaching, and branding—recognizing individuals who consistently make a significant impact in their fields through original ideas, education, and practical application. Global Gurus is known for its rigorous…
What does your brand position say?
What is a Brand Position? At its core, your brand position is the unique space that your brand occupies in the minds of your target customers compared to other players in the marketplace. It’s how people think, feel, and talk about your business. Whether your brand comes across as warm, friendly, reliable, sophisticated, or quirky, your…
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand…
Tisha Oehmen Discusses “Finding Brand” on the Bill Meyer Show
Tisha Oehmen, partner at Paradux Media Group and author of “Finding Brand: The Brand Book Tutorial,” was a guest on the Bill Meyer Show, airing on KMED 1440. The interview centered on the principles underlying the book and the broader role that branding plays in achieving business success. During the conversation, Oehmen and Meyer explored the…
A Little Bit about Paradux Media Group
Every so often, it’s worth stepping back from the work itself and talking a little about how we think about that work. This is one of those moments. Who Are Our Best Clients? At Paradux Media Group, we do our best work with businesses that have a sense of where they’re headed. That doesn’t mean…
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that “branding, for most businesses, was a waste of time and money.” This person’s position was that branding was OK for companies like Xerox or Nike, but far too expensive and far too time-consuming for average businesses, who…
Tips for Using Evernote in Marketing
You know how it goes, you find a great article online that has a great fact or tidbit in it. Later that week (or month) you are talking about just that article with a colleague and you want to send them the article…but here’s the rub. You have to find that article again. With so…
Paradux Media Group Recognized as Bronze Winner in the 34th Annual Telly Awards
Paradux Media Group was recognized as a Bronze winner in the 34th Annual Telly Awards for its video project Asante: Principles of Place, an honor that reflects both creative excellence and strategic brand storytelling. The award was announced in April 2013 following a competitive judging process that included nearly 11,000 entries from all 50 states…
Making the Most of Social Media
Many significant aspects comprise digital marketing. From search engine optimization to web design, various components establish the foundation for success. Important as it may be to integrate all the different strategies, forecasts show that one channel will play a key role in shaping your online presence this year and for the rest to come: social…
Approaches to Brand Architecture
Let’s talk for a few minutes about brand and brand architecture. Brand, as we know, refers to all the externally and internally focused language, position, and imagery for a given company. At its core, a company’s brand is its reputation. How much leverage a company gets from its brand is largely dependent upon the brand…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element of a well-functioning brand. It’s about articulating the elements of your brand concisely and consistently. It…
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and…
5 Ways to Know it’s Time to Change Your Brand Logo
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let’s be honest — they often don’t) they are often tired, worn, and clearly out of date. True, it’s a balancing act between keeping true to your brand position and admitting that it’s…old. Here are…
Top 15 Finding Brand Blog Posts in 2012
I have a confession to make, somehow I blinked and January was G-O-N-E! Has that ever happened to you? I had intended to do another recap of the most popular blog posts on the Finding Brand Blog in early January. But, it appears that ship has sailed. So, a month late, here’s the annual recap…
The Power of the Brand Narrative in the Brand Book
A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter, and they want…
Tisha Oehmen Named to January 2013 Top 100 Branding Experts to Follow on Twitter
Paradux Media Group announced that co-founder Tisha Oehmen was named to the January 2013 Top 100 Branding Experts to Follow on Twitter list, compiled by Evan Carmichael. Oehmen was ranked #2 on the list, marking the fifth consecutive month she held that position. The monthly list highlights branding professionals who consistently share insight, perspective, and…
How to Create an Annual Strategic Marketing Plan
As the year draws to a close, now is the perfect time to think about setting your business up for success in the coming year. One of the most important steps you can take is to develop a comprehensive strategic marketing plan that will guide your efforts to attract and retain customers. If you’ve…
