Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
How to Convert Website Visitors to Customers
In 2023, 20.8% of sales were anticipated to happen online. By 2026, that percentage is expected to reach 24%. A great website allows your business to reach customers across the country or around the world. But how do you take your website from being your online presence to being a profit center with online sales?…
Why Focusing on Benefits Trumps Features in Your Marketing Strategy
In a world saturated with countless products and services, making your business stand out is crucial. At Paradux Media, we know focusing on benefits instead of features is the key to captivating your target audience. By highlighting the benefits of your products or services, you will create a deep connection with your customers, addressing their…
Why Understanding Your Audience for Successful Marketing
As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…
Marketing During a Recession
Early in October 2022, Jamie Dimon, Chief Executive of Morgan Chase, warned the United States is headed to a recession. Because of the intense rates of inflation, the war in Ukraine, and the sharp increase in interest rates, Dimon feels a recession is inevitable by the middle of 2023. Our last significant economic downturn of…
Why You Should Evaluate Streaming Advertising for Your Company
Are you thinking about moving your advertising to streaming services instead of broadcast or cable television? If not, you could be left in the dust. Now’s the time to readjust your marketing budget and explore streaming advertising for your company. While the specific reason for the change is debatable, many experts are pegging for new…
What are the initial steps of brand building?
Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting…
Marketing Administrative Assistant Needed
Our marketing agency administrative assistant will be responsible for performing varied administrative duties for the advertising agency. Marketing Administrative Assistant General Accountabilities Responds to inquiries and requests for information requiring knowledge of departmental and company policies and procedures. Performs administrative duties associated with scheduling and coordinating meetings and planning events. Arranges with vendors for services,…
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying! I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for…
Your Competition Makes You Better
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical…
How are You Better than Your Competition?
I don’t care what industry you’re in when you look at the landscape of those businesses that do what you do; you compare your business to the work that they do. And you have opinions about their work – either you respect it, or you don’t. But the thing is, you know how your business…
Starbucks without Limitations
By now you’ve probably heard that Starbucks has introduced a new logo, with intentions of moving into the realm of Apple and Nike — a logo without words. It’s a bold move, and one that not many companies have the brand equity to pull off – however, given Starbuck’s significant marketshare they are positioned better…
Your Brand is the Extra Mile
You know those moments, where you intentionally choose to go the extra mile? Do something unexpected to ensure that your customer has an experience second to none? It’s in those moments that your brand begins to take flight and to transform from the expected into the memorable. Rather than waiting until the “mood strikes” why…
Why Should I Care About Your Offer?
Is your business volume not quite where you’d like to see it right now? Thinking of doing some advertising to drive traffic to your business? Great idea! But before you get too crazy, please stop to consider why the consumer should care. Ask yourself, if I were the consumer, “Why do I need Hep Five?”…
Does Your Agency Walk Their Talk?
New year, new business plans – and that means if you don’t have a marketing agency you might begin looking for one, or if you have one, you may be thinking of looking for another. Then again, maybe you’re perfectly happy with the status quo, in which case just file this under “something to think…
Focus on Your Target
Focusing on and choosing a target market is often the hardest thing for a business to do. The reasons make sense: you don’t want to exclude any potential customer and you don’t want to show preference to one customer over another. But here’s the thing — getting good at target markets makes you not only…
Email Newsletters – Powerful Communication Tools
Great marketing is about layering. It’s about creating many different channels of communication that all support each other and build on each other. We’ve previously talked about using traditional media to augment your social media efforts, but how many of you use an email blast-newsletter to communicate with customers and potential customers? If the answer…
Navigating Social Media Nightmares
The single largest concern I hear voiced when I talk with a business about engaging in social media to grow their message is the “what if…” What if someone uses my social media account to address a concern they have with my business? What if someone says something bad about my brand online? What if…?…
Your Customers Should be able to Count on You
I recently found a great little store that provided me amazing, thorough, and knowledgeable service. I was so excited about the service I received from this store I told a friend about it, and even offered to go with her to the store to help her. Unfortunately, when i go there with her, there was…