Brand Marketing: Service. Community. Value. Substance.

As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said:

Service. Community. Value. Substance.

While talking about social communities, David also published the recipe for creating a fantastic brand and a successful business. If you can find a way to stand for service, be engaged in your community, give real value to your customers, and provide desirable substance, you’re set, and you’ve got the recipe for brand marketing! If your business isn’t as successful as you wish, this method will help you find areas that might need improvement.

A Good Brand Marketing Recipe

• Service—Are you providing memorably excellent service to your customers? Are the phones promptly answered? Do you greet your clients as they walk through the door? Are your shelves and merchandise laid out logically? Can your employees help a client solve their problem? Are your employees knowledgeable and eager to help fill customer needs?
• Community—Are you involved in your community? Are your employees and you engaged in civic and fraternal activities? Do you give your time and money to charities? Do you provide resources to schools? How about sports teams—are you helping to support them?
• Value – does your business give good value for what you sell? (NOTE: value does not equate to free/cheap; it means it is something desirable for an amount the consumer is willing to pay.) Is your price fair? Do people want what you’re selling? Do you fill a need? Is your business accessible? Is your business consistent? Do customers know what to expect when they walk through the door?
• Substance—Are you selling something tangible that has worth? If you’re selling a service, is it an experience? Do your customers feel like they have something for their money? Are you adding value to your sales? Are you creating meaning or worth where none previously existed?

Service. Community. Value. Substance. A deceptively simple recipe for business success. Check out the TEDx talk below: http://youtu.be/onaapqbCXQ8