As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TedxPennQuarter video by David Armano and David flashed a slide up that said:
Service. Community. Value. Substance.
While David was talking about social communities, the reality is he also published the recipe for creating an amazing brand and a successful business. If you can find a way to stand for service, be engaged in your community, give real value to your customers and give desirable substance – you’re set, you’ve got the recipe for brand marketing! If your business isn’t as successful as you wish it were, this same method will help you to find areas that might need improvement.
A Good Brand Marketing Recipe
- Service – are you proving memorably excellent service to your customers? Are the phones promptly answered? Do you greet your clients walking through the door? Are your shelves and merchandise laid out in a logical way? Can your employees help a client solve their problem? Are your employees knowledgeable and eager to help fill customer needs?
- Community – are you involved in your community? Are your employees and yourself engaged in civic and fraternal activities? Do you give your time and money to charities? Do you provide resources to schools? How about sports teams – are you helping to support them?
- Value – does your business give good value for what you sell? (NOTE: value does not equate to free/cheap, it means is it something desirable for an amount the consumer is willing to pay.) Is your price fair? Do people want what you’re selling? Do you fill a need? Is your business accessible? Is your business consistent? Do customers know what to expect when the walk through the door?
- Substance – are you selling something tangible that has worth? If you’re selling a service is it an experience? Do your customers feel like they got something for their money? Are you adding value to your sale? Are you creating meaning or worth where none previously existed?
Service. Community. Value. Substance. A deceptively simple recipe for success in business.
Check out the TedX talk below: