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Brand Marketing: Service. Community. Value. Substance.

Brand marketing means standing for service, being engaged in your community, giving good value to your customers and desirable substance!

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As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TedxPennQuarter video by David Armano and David flashed a slide up that said:

Service. Community. Value. Substance.

tedxWhile David was talking about social communities, the reality is he also published the recipe for creating an amazing brand and a successful business. If you can find a way to stand for service, be engaged in your community, give real value to your customers and give desirable substance – you’re set, you’ve got the recipe for brand marketing! If your business isn’t as successful as you wish it were, this same method will help you to find areas that might need improvement.

A Good Brand Marketing Recipe

  • Service – are you proving memorably excellent service to your customers? Are the phones promptly answered? Do you greet your clients walking through the door? Are your shelves and merchandise laid out in a logical way? Can your employees help a client solve their problem? Are your employees knowledgeable and eager to help fill customer needs?
  • Community – are you involved in your community? Are your employees and yourself engaged in civic and fraternal activities? Do you give your time and money to charities? Do you provide resources to schools? How about sports teams – are you helping to support them?
  • Value – does your business give good value for what you sell? (NOTE: value does not equate to free/cheap, it means is it something desirable for an amount the consumer is willing to pay.) Is your price fair? Do people want what you’re selling? Do you fill a need? Is your business accessible? Is your business consistent? Do customers know what to expect when the walk through the door?
  • Substance – are you selling something tangible that has worth? If you’re selling a service is it an experience? Do your customers feel like they got something for their money? Are you adding value to your sale? Are you creating meaning or worth where none previously existed?

Service. Community. Value. Substance. A deceptively simple recipe for success in business.

Check out the TedX talk below:


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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