Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Importance of Branded Business Email
Take a moment to consider the email address you give to your clients or customers. Does it end in one of these? @gmail.com @yahoo.com @outlook.com @aol.com If so, it might be time to rethink the message your email address is sending. There are two important considerations to keep in mind when choosing an email address:…
5 Must-Know Reasons Businesses on Facebook Thrive
I’ve spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you’re still on the fence, here are five compelling reasons businesses on Facebook can’t afford to miss out. 1. Facebook is the New Phone System Many business owners fear Facebook will distract…
Finally A Birdie For The PGA With Social Media
For 13 years, the PGA Tour was a bit like the Facebook of sports. Not because it was innovative or cutting-edge—hell, it wouldn’t even allow you to enter with your cell phone to one of its events—but because it had Tiger Woods, who for the most part of those 13 years was about as powerful and…
Sorry Old Friends I’ve become a Facebook Snob
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would keep in contact with our Rolodex of friends through our Rolodex. Call, catch up, sometimes the calls would be too frequent and others not frequent…
Social Media Lessons from the BCS
Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you’re still wondering or questioning whether your business should be involved in social media, you weren’t in Phoenix this weekend. I was a lucky Duck fan to have enjoyed the experience of attending the BCS National Championship, which in…
Evolution of Marketing: Where We’ve Been and Where We’re Going
As another year approaches, it’s the perfect time to reflect on the evolution of marketing over the past decade. Ten years ago, the marketing landscape looked vastly different. Social media, mobile marketing, and online reputation management were emerging concepts, far from the essential focal points they are today. The evolution of marketing has been driven…
Brand Marketing: Service. Community. Value. Substance.
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said: Service. Community. Value. Substance. While talking about social communities, David also published the recipe for creating a fantastic brand and a successful business. If you can find a way to…
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, they are afraid of what they don’t understand or of change. To go beyond five, you are just reaffirming to someone who believes in what you are talking about, and…
Tiny Brand Moments: : The Power of Consistent Branding in Everyday Actions
Running a business is no easy feat. It’s a delicate balancing act that requires you to juggle many responsibilities: meeting customer needs, managing tight deadlines, and often directing employees—all while keeping your brand front and center. With so much on your plate, it’s not surprising that consistently representing your brand values and identity can be…
Brand Identity: Branding by Walking Around
Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.
