Every day we further mainstream social media. It’s hard to watch a news program that isn’t talking about what’s going on out in tweet-land or what’s being posted on Facebook. How many tv and radio commercials now ask you to follow or like and print ads with the twitter and facebook logo in them.
My perception of the social media growth is due to poor programming content with traditional media. That we are always being sold something that we’re really not interested in. Individuals are always looking for entertainment avenues, and exploring places to be able to speak their minds. Those searching found it on social media.
Aren’t We Already in a Mainstream Social Media Environment
Facebook which began as a place to keep in touch with people you went to college with. Has evolved to be a place to reconnect with your old high school acquaintances and distant relatives. Twitter was filled with news and information, and both offered a place where you could speak your mind.
Fast forward to today and Facebook and Twitter continue to offer the same options as before, the difference? More bad content. More companies are trying to sell you something you don’t want. Every day there are hundreds of articles and blogs published, tweeted, and posted giving businesses advice on how their company should approach social media. And every day , even more revert back to their traditional media advertising because that’s what they know, sell, sell, sell rather than communicate.
So a lot of users of social media became users to escape the mainstream But every day social media becomes more mainstream. My big question is: what’s going to happen and where do all the rebels and cool people go when social media IS the main stream?