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Mainstream Social Media: Is That What Users Want?

Everyday social media becomes more mainstream. WWhere do all the rebels and cool people go when we mainstream social media?

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Every day we further mainstream social media.  It’s hard to watch a news program that isn’t talking about what’s going on out in tweet-land or what’s being posted on Facebook.  How many tv and radio commercials now ask you to follow or like and print ads with the twitter and facebook logo in them.

My perception of the social media growth is due to poor programming content with traditional media. That we are always being sold something that we’re really not interested in.  Individuals are always looking for entertainment avenues, and exploring places to be able to speak their minds. Those searching found it on social media.

Aren’t We Already in a Mainstream Social Media Environment

mainstream social mediaFacebook which began as a place to keep in touch with people you went to college with. Has evolved to be a place to reconnect with your old high school acquaintances and distant relatives.  Twitter was filled with news and information, and both offered a place where you could speak your mind.

Fast forward to today and Facebook and Twitter continue to offer the same options as before, the difference?  More  bad content.  More companies are trying to sell you something you don’t want.  Every day there are hundreds of articles and blogs published, tweeted, and posted giving businesses advice on how their company should approach social media. And every day , even more revert back to their traditional media advertising because that’s what they know, sell, sell, sell rather than communicate.

So a lot of users of social media became users to escape the mainstream But every day social media becomes more mainstream.  My big question is: what’s going to happen and where do all the rebels and cool people go when social media IS the main stream?


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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