I saw a commercial the other night from Coleman; you know the lantern and overnight camp gear company. Their claim was that they were the original social network, pretty clever I thought and pretty much on target. While brands that target a younger and more geeky, (for lack of a better word) consumer with social media never get a second thought, Coleman and their ideal customer doesn’t fit that typical thinking. Coleman jumping in and trying to stake a claim as the original social media is brilliant and by them looking for an association with today’s social media campaign says it’s bigger and stronger with a wider reach than what some people are willing to think.
Toyota’s national social media campaign is a story-telling message, and they ask for your stories at Facebook/Toyota.com Ford reveals the new Explorer on Facebook not across all television stations multiple times that we are so accustomed to but on Facebook. Today I heard a radio ad that ended with don’t forget to like us on Facebook.
Have you watched CNN the past year? CNN hosts are asking for tweets commenting on stories, reporting on the Twitter trends of the day, reading comments from Facebook it’s like one big social media party. Social media campaign are everywhere, no escaping it, no matter what demographic you fall in. Every day we get more and more of our news from social media and each and every day it inches closer and closer to what one day will be described as traditional media.