I saw a commercial the other night from Coleman; you know the lantern and overnight camp gear company. Their claim was that they were the original social network, pretty clever I thought and pretty much on target. While brands that target a younger and more geeky, (for lack of a better word) consumer with social media never get a second thought, Coleman and their ideal customer doesn’t fit that typical thinking. Coleman jumping in and trying to stake a claim as the original social media is brilliant and by them looking for an association with today’s social media campaign says it’s bigger and stronger with a wider reach than what some people are willing to think.
Toyota’s national social media campaign is a story-telling message, and they ask for your stories at Facebook/Toyota.com Ford reveals the new Explorer on Facebook not across all television stations multiple times that we are so accustomed to but on Facebook. Today I heard a radio ad that ended with don’t forget to like us on Facebook.
Have you watched CNN the past year? CNN hosts are asking for tweets commenting on stories, reporting on the Twitter trends of the day, reading comments from Facebook it’s like one big social media party. Social media campaign are everywhere, no escaping it, no matter what demographic you fall in. Every day we get more and more of our news from social media and each and every day it inches closer and closer to what one day will be described as traditional media.
- Published: July 26, 2010
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category:
- Tags: brand, customer, demographic, Facebook, Ideal Customer, Mass Media, media, radio, Social media, Social Media Campaign, Social network, Social Networking Services, television, traditional media, tv, Twitter
- Comments:
Quacktastic Reviews:
Excellent team to work with! Mike and Tisha are fantastic at coming up with new ideas while staying true to my companies vision, values, and…
Operating a restaurant and bar is hard enough. It demands wearing many hats. Promotions and marketing is not one of them any longer since we…
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
Paradux helped build my business in all capacities. Without them, I would never have had the resources and ability to get so much accomplished –…
Mike, Tisha, and the team can build you anything you want for your company or small business. Very knowledgeable and easy to work with. They…
As a long-time client of Paradux, I can confidently say that their creative team is one of the best in the business. They consistently produce…
Great articles & Nice a site