Thoughts on Traditional Media Meeting Social Media

Social media is everywhere, every day a social media campaign inches closer to what one day, will be described as traditional media.

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traditional media social mediaI saw a commercial the other night from Coleman; you know the lantern and overnight camp gear company.  Their claim was that they were the original social network, pretty clever I thought and pretty much on target.  While brands that target a younger and more geeky, (for lack of a better word) consumer with social media never get a second thought, Coleman and their ideal customer doesn’t fit that typical thinking.  Coleman jumping in and trying to stake a claim as the original social media is brilliant and by them looking for an association with today’s social media campaign says it’s bigger and stronger with a wider reach than what some people are willing to think.

Toyota’s  national social media campaign is a story-telling message, and they ask for your stories at Facebook/ Ford reveals the new Explorer on Facebook not across all television stations multiple times that we are so accustomed to but on Facebook.  Today I heard a radio ad that ended with don’t forget to like us on Facebook.

Have you watched CNN the past year?  CNN hosts are asking for tweets commenting on stories, reporting on the Twitter trends of the day, reading comments from Facebook it’s like one big social media party.  Social media campaign are everywhere, no escaping it, no matter what demographic you fall in.  Every day we get more and more of our news from social media and each and every day it inches closer and closer to what one day will be described as traditional media.


Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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