Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating a profile, you need to know your shoppers. Here are a few tips on how to identify your target audience.
Consider the Demographic Profile
The demographic profile of your target audience includes age, gender, income, education, and martial status. This information gives you the best inside look at the people you are trying to attract. For example, if you were running a business that created covers for ereaders, your target audience may include women ages 20-35 who have an income of $40-50,000, have a bachelor’s degree, and are married with children. Targeting this specific set can make marketing much easier and more successful.
Determine the Values and Lifestyle of the Audience
The values and lifestyles of your audience include what they like to do in their spare time and how they feel about important issues. Drawing on the example above, the women you’re marketing to may be active women who believe in buying products that are eco-friendly. With this in mind, you know that you’ll want to create ereader cases made of recycled materials that are sturdy.
Think About How Your Audience Will Engage With Products and Services
This is where you consider what your target audience would want from your product or service as well as how they would use it and what they would like or dislike about what you have to offer. For example, the women used in the examples above might want an ereader cover that can help protect their ereader should it get dropped by their children. They might also dislike covers that are bulky, which means you would need a case that offers protection, but doesn’t cause the ereader to become any heavier or thicker.
Create a Profile of Your Audience
Last, but not least, you need to create a profile for your audience. What this means is to basically create a fake customer for your business to market to. For example, you might create a woman who has three children, works 40 hours a week from her home as a freelance writer, lives in a suburban area, has a bachelor’s degree in communications, and loves design with a passion. When you market, you’ll be marketing to this woman.
A target audience is essential if you want to succeed. You simply can’t expect to market to everyone. With a target audience in mind, you can create the best advertisements for your business.