Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

A Guide to Help Small Businesses Create a Great Annual Marketing Plan

A Guide to Help Small Businesses Create a Great Annual Marketing Plan

By Paradux Media Group | September 30, 2019
A great marketing plan is important for many small businesses to be successful. There are multiple parts to creating an effective marketing plan, which is why small businesses have to...
Marketing Measurement & Analytics | Marketing Strategy
content is king

Content is King

By Paradux Media Group | May 22, 2018
In today's world, many business owners are becoming cognizant of the fact that effective internet marketing services can help their companies remain on track to perpetual growth. However, many of...
Content Marketing | Search Engine Visibility
Paradux Media Group news and announcements

Paradux Media Group Shares Facebook Advertising Strategy with WESO

By Paradux Media Group | February 23, 2016
Advertising on Facebook continues to be one of the most powerful — and misunderstood — tools available to small businesses. In an effort to help business owners navigate the platform...
Marketing Measurement & Analytics | Online Advertising
Niche

Why Defining Your Niche is Critical for Business Success

By Angela Peacor | July 22, 2014
In the race to grow revenue, attract new customers, and stand out in crowded markets, many businesses fall into a dangerous trap: trying to be everything for everyone. At first...
Brand Positioning | Ideal Customer & Target Market
What's Your Competitive Landscape? Identifying Market Gaps with Perceptual Mapping

Maximize Your Competitive Market Positioning with Perceptual Mapping

By Tisha Oehmen | May 2, 2011
In today's competitive market, finding your brand's unique niche is crucial for long-term success. One effective strategy for refining your competitive market positioning is using a perceptual map. This tool...
Market Positioning
The Power of Targeted Marketing Strategies

The Power of Targeted Marketing Strategies

By Tisha Oehmen | January 21, 2011
Imagine the power of knowing exactly what your customers enjoy doing in their free time. If you knew, for instance, that a significant portion of your customers owned horses, you'd...
Ideal Customer & Target Market
Choosing a Target Market: The Key to Effective Marketing

Choosing a Target Market: The Key to Effective Marketing

By Tisha Oehmen | December 20, 2010
Focusing on and choosing a target market is often one of the most complex decisions for a business. The hesitation makes sense—you don't want to exclude potential customers or show...
Ideal Customer & Target Market
Who are Your Target Market's Influencers?

Who are Your Target Market’s Influencers?

By Tisha Oehmen | November 3, 2010
Quick - who is your target market? Can you clearly and specifically tell someone not in your industry who your target market is? Good! Now who are your target market's...
Ideal Customer & Target Market
Branding a Local vs National Company

Branding a Local vs National Company

By Tisha Oehmen | September 21, 2010
I had the opportunity the other day to chat with a friend who is a national brand marketer. During our conversation, I was struck (again) by the sameness and, simultaneously,...
Brand Strategy