Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
A Guide to Help Small Businesses Create a Great Annual Marketing Plan
A great marketing plan is important for many small businesses to be successful. There are multiple parts to creating an effective marketing plan, which is why small businesses have to figure out what they would like to accomplish. With that being said, here is a guide to help small businesses develop a great annual marketing…
Why Hire a Social Media Agency?
There is a more significant transformation of the global market than at any since that of the industrial revolution. This is the direct result of the Internet. It changed forever the way businesses operate with each other and consumers. There are now an incredible number of marketing opportunities. Add to this an amazing access to…
How to Execute a Successful #GivingTuesday Marketing Campaign
These days, many business owners are ready to launch a marketing campaign that targets donors and raises funds for a great cause. If you’re preparing to execute a Giving Tuesday campaign, now is the time to access strategies and systems that will help you obtain optimal results. Use some or all of the techniques outlined…
What are the keys to local marketing?
Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all…
Function and Impact of Political Advertising Agencies on Political Campaigns
Advertising agencies have grown and diversified over the years as more industries appreciate the value that advertising adds to their brands. Today, there are advertising agencies dealing with products, online marketing, persons who draw huge public interest like actors and artists among others. Political advertising agencies help candidates gain popularity and win elections. Like any…
Which Branding Guide Examples Should You Go For?
Is finding the ideal branding guide examples stressing you? Or does it seem like the best ideas have already been taken? Well, you aren’t the only one facing such difficulties. In fact, in today’s world, branding is the backbone of many businesses, and failure to adopt the best means the company losing out to the…
How to effectively reach your brand target audience
BRAND DEVELOPMENT SOLUTIONS For any business to have a successful foundation, they need to establish a solid brand. The brand is the face of the company, and when it is well structured, it not only goes a long way in attracting a loyal customer base, it also enhances the business chances of maximizing on profits.…
Looking to the future – Marketing In 2020
Marketing in 2020 will be different from today’s marketing. More trending issues have arisen in the business sector that creates a significant change in market structure. The best outcome in the commercialization 2020 will be achieved by having a good starting position. The starting position will take a decisive role in ensuring the success of…
Market Research: 5 Facts Clients Need To Know
Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early market research projects and consider what your clients will ask of you. If you haven’t done any freelance market research work, here are five typical…
Making the Most Out of Your E-Commerce Business
In recent years, many companies big and small realized the potential of electronic commerce (e-commerce) in increasing profit and enlarging the target market. Nowadays, nearly all businesses have some form of Internet presence: websites, social media pages, and online stores. Not all e-commerce businesses are successful, though. What constitutes online success, anyway? It’s one thing…
Branding 101: How to Identify Your Target Audience
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…
Online Research: What Happens After Your Survey is Completed?
Most of us already know the benefits of filling out online surveys; it’s one of the easiest and simplest forms of making money online, but what happens to the survey afterwards? If we can understand where it goes, how the data is used and what the process is then you’re more likely to continue taking…
Your Competition Makes You Better
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical…
The American Dream Can be Your Brand
A bit of a rant today — I’ve seen several situations recently where an individual has overcome some pretty impressive life challenges, pulled themselves up against the odds, conceived of, and opened a business that is operating that business in the black in this economy. Any of those alone would be a significant accomplishment, but…
What’s Your Competitive Landscape?
Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you…
Meet Your Customers Where They Spend Their Free Time
Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses – you would have the ability think creatively about where your messages could intercept them. The regional section in the Horse Fancier’s magazine? Sponsoring a show? Partnering with the local grange…
Focus on Your Target
Focusing on and choosing a target market is often the hardest thing for a business to do. The reasons make sense: you don’t want to exclude any potential customer and you don’t want to show preference to one customer over another. But here’s the thing — getting good at target markets makes you not only…
You Need a Target Audience
A couple of days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood.…