How to Execute a Successful #GivingTuesday Marketing Campaign

These days, many business owners are ready to launch a marketing campaign that targets donors and raises funds for a great cause. If you’re preparing to execute a Giving Tuesday campaign, now is the time to access strategies and systems that will help you obtain optimal results. Use some or all of the techniques outlined below to ensure that you capture your audience’s attention and get them excited about your project:

Set SMART Goals.

One great way to ensure that your Giving Tuesday campaign is successful is by setting SMART goals. This strategy will help optimize the organization process by providing you with an understanding of what you’re attempting to do as well as the steps you’ll need to take to realize the goal. A goal is SMART when it is:

• Specific
• Measurable
• Attainable
• Realistic
• Time-specific

An example of a good SMART goal would be “We will generate a 20% increase in virtual donations this week by sending our e-newsletter to (x number of) people.”

Identify Your Donors.

In addition to setting SMART goals, it’s important to identify your donors. Figuring out who your donors are and what their values are is a wonderful way to make your marketing campaign more effective because it will ensure that you can connect with prospects in a meaningful, accessible way. With this idea in mind, make sure that you attain demographic information while also obtaining a clear understanding of the donor’s objectives. Below you will find sample data so you can see how the information would help you make your marketing campaign more specific and effective:

Demographics:

• Female
• Age 30-60
• Married with 2 children
• Household Income of $100,000
• Prefer to receive updates and information via phone call

Objectives:

• To improve business image
• To set a good example for children

Challenges:

• New to the world of fundraising

Create Targeted Giving Tuesday Content.

Once you attain your demographic information, you can move forward by developing intriguing, information-rich content that will appeal to your donors. There are several techniques you can employ to optimize your content. One is ensuring that the blog posts and web articles can be easily scanned. There are several textual elements you can integrate into your content to make it scannable. Some of them include:

• headers
• subheaders
• bullet points
• numbered lists
• concise calls to action

Also keep in mind that people are more likely to watch a video than to read a web article. As such, putting together a fun, informative video is almost always a good idea.

Distribute Your Content With Prudence.

Once you’ve put together incredible content that will catch and keep the attention of your prospective donors, it’s time to distribute it. Be strategic with this aspect of the marketing process to ensure that your content becomes as visible as possible. One great way to make it happen is by doing target market research to see which social media channels your audience uses and at what times. After you obtain this information, you can plan to publish your content in a strategic, systematic way.

Don’t Delay: Launch A Successful Marketing Campaign Today!

If you’re ready to launch your #GivingTuesday marketing campaign, now is the time to access and implement advertising strategies that will help you attain an exceptional return on investment (ROI). You can utilize some or all of the techniques outlined above to make it happen. Also remember that attaining professional digital marketing services will almost always help optimize your results. As such, be sure to contact us at Paradux Media Group to obtain the customized, cutting edge services you deserve!