Email Marketing: What It Is and Why You Should Be Doing It

There are many different marketing avenues that we’re told our business should take. But when you’re on a budget for both time and money, how do you know which is really necessary and which you should focus on first?

One of the marketing strategies you’ve probably heard a thing or two about is email marketing.

Email marketing is one of the most popular kinds of digital marketing and can bring you some of the best benefits.

What is Email Marketing

Marketing through email is exactly what it sounds like. Through collecting email addresses of your interested clients and customers, you can create a network of individuals that you can reach out to and connect with. The customers and clients that choose to sign up for your email list are letting you know that they are interested in hearing more from you.

An email campaign allows you to alert this list of customers and clients if you have a deal coming up, if you have new products or services to share, or to just let them know what you’ve been doing at your place of business. Through sending them emails, you’re staying updated with one another and reminding them that your company is still there.

But while email may seem like a dying form of communication, marketing through email is still a major contender.

Why Should You Use Email Campaigns?

If you’re wondering what the point of an email campaign is, you’re really missing out. Using email to market your services is a truly great way to bring old customers back to your business and encourage customers on the fence to make a purchase.

Here are just a few of the reasons why you need to be marketing through email:

Access to Mobile

Just about everyone has their email synced to their mobile devices, meaning they can get email wherever they are. While some companies may choose to develop an app or reach to new, unfamiliar platforms in order to reach users on mobile phones and tablets, email provides an outlet that everyone is familiar with.

Sending and receiving emails are also free for the company and the customer. Apps or text messages can add a cost when you try to reach your customers, angering them for the unsolicited connection.

Exclusivity

Many businesses choose to promote exclusive deals or features to those on their email list. Because individuals must choose to receive emails and cannot receive an email unless they are subscribed, you can keep deals to your loyal customers.

Coupons, special deals, or alerts allow you to maintain a connection with your customers and help them see they are valued.

Inexpensive

Marketing can be expensive, but with email campaigns, you can reach a significant number of people without breaking your budget. You can also create interesting and exciting images without getting too in-depth.

If you’re looking for a cheap way to pull in customers, you shouldn’t look any further than your email inbox.

Email is one of the most powerful marketing tools a company has. If you’re not taking advantage of it, you may be missing out on opportunities.