Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Promoting a Non-Profit with Google Ads: How to Make the Most of Google’s Ad Grants Program
Marketing is often one of the first expenses nonprofit organizations are forced to limit when budgets become tight. Yet increasing awareness, recruiting volunteers, attracting donors, and educating the public all...
Preparing for Google Ads: What Every Business Should Do Before Launching a Campaign
Preparing for Google Ads is one of the most important steps a business can take before investing in digital advertising. Many companies focus on selecting a budget and launching campaigns...
Using Google Ads in 2025 to Boost Your SEO Strategy
Business owners have many digital marketing options, most of which share a common thread of increasing online visibility by strengthening SEO. However, while SEO is a long game that takes...
Best Practices for Structuring Facebook Campaigns
Facebook is a key platform for digital marketing, offering businesses a powerful tool to reach target audiences with precision. However, structuring a promotional campaign that effectively captures the attention of...
The Power of Google Ads for Businesses
Modern technology is both a blessing and a curse for business management. On the positive, the internet makes it possible to market your business, convert customers, and achieve sales worldwide....
What Will the Musk Buyout Mean for Twitter Advertising?
Twitter has been an interesting social media platform. While Twitter says there are currently about 486 million account holders worldwide, their latest earnings report shows only about 238 million of...
Are YouTube Ads Worth It in 2022?
You’ve seen them–nearly every YouTube video now contains at least one ad. With 1.5 million logged-in monthly users, many people watch an hour or more of YouTube daily–often by streaming...
What are the Limitations of Performance Marketing?
Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance...
A Healthy Online Marketing Diet Shouldn’t Rely on Cookies
Google has discussed upcoming changes to and discontinuation of the use of third-party cookies within its widely popular browser, Chrome, for quite some time. Cookies are little bits of data...
Changes to Advertising on Facebook
The magic of advertising on Facebook has long been attributed to the use of Facebook pixels. Website developers for a company add a Facebook pixel to their site’s coding, and...
How the Third Party Cookie Phase-Out Affects Your Marketing Strategies
Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are. Unbeknownst to many consumers of the Internet, every visit to a website likely results...
Benefits Of Mobile Advertising
Possibly it's been a long time since you've thought about mobile ads. If that's the case, it may be time to revisit the subject. After the latest holiday season, digital...
Benefits Of YouTube Advertising
Every day there are fewer eyeballs on television programs and more on YouTube. Brands have been making adjustments to their budgets and moving advertising dollars from traditional TV advertising to...
Social Media Ad Campaigns
Staging a social media ad campaign is necessary for your business. You need to have a clear plan and goal of what you want and the kind of result you...
Internet Marketing For Your Business
The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use...
How to Effectively Use Digital Banner Advertising
In our modern day and age, it is important to understand the ins and outs of banner ads and digital marketing. If you are running a business and not taking...
How Do Digital Ads Work?
The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your...
Why Use Facebook Advertising? (Infographic)
Few media platforms allow you to be laser-focused, and there certainly isn't a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a...
