Understanding More About Digital Banner Advertising
Banner ads are the graphics you see at the top of and on the sides of most websites. These graphics are similar to ads that you would see in magazines. The graphics are hyperlinked to the advertiser’s website or webstore. These ads are used to both promote a brand and also capture visitors to a website. Most of these ads will focus highly on attractive images and less on text. This is what will catch the readers attention much more easily.
Banner ads can either be static or animated. It depends on the nature of the ad whether companies will opt to have their ad have animation. In many cases, the message can be much more easily portrayed with the use of a static image. When you want to have the illusion that your image is moving, an animated ad could be an effective way to go.
There are three major reasons why companies use banner ads. Brand recognition is the first reason to use banner ads. When trying to grow a brand, you want your logo in front of as many potential customers as possible. This will help you to create recognition for your company, logo, colors, and overall style that your brand is based around. The second reason that banner ads are utilized is as a lead generation source. Essentially, banner ads can be used as a sales funnel. When you have captivating banner ads that people want to click on, you will be able to have them land on contact forms that will quickly turn into profitable leads. Banner ads can also be used to retarget your audience. If there are readers who came to your site and did not sign up for any services or newsletter, you can remind them of your brand with a quick and simple banner ad.
It is easy to start tracking just how effective your banner ads are by seeing the click-through rate of your ads. This will be essential to deciding which of your ads are going to give you the best results. Before long, you will have an all-star team of banner ads that will be most effective for your business.
Paradux Media Group will be able to help you create the most effective banner ads that can take your business to a whole new level. Our team of digital marketing professionals will give you the direction you need in order to fully utilize digital banner ads. Schedule your free consultation today.