As we turn the calendar to 2019, now is a good time for Southern Oregon businesses to ask if they are doing business with the right digital marketing company. Whether you own a business in Medford, Oregon; Grants Pass, Oregon; Eagle Point Oregon or elsewhere in the region, it is important that you get the most for your money and from your digital marketing dollars. While there are lots of specifics we would love to discuss with you, here are core things we think you need in a marketing agency.
Marketing Agencies Should be Creative
An agency can cite many stats on why you should use advertising in a certain way. They might point out to you that Instagram is the fastest growing social media site or that 20 percent of all page views are on Facebook. They might also tell you that your website needs to be responsive or that there are at least 17 ways to end up on Google’s Search Engine Result Page. While those statistics are all true, what sets one agency apart from another is its creativity. It takes a creative advertising agency to separate your message and brand in Southern Oregon from the masses with other business using the same platforms.
Digital Agencies Must Help You get Positive Reviews
With over 85 percent of potential customers trusting online reviews as much as if a friend was making the recommendation, your Southern Oregon advertising agency must help you get positive reviews in places that people will see them. In most cases, that means creating your listing on Google My Business, Google Maps, and other directory listings, it varies from business to business so seeking a digital marketing firm that takes the time to listen to you and your company’s needs is important.
Opt for an Advertising Firm That Understands the Sales Funnel
Southern Oregon consumers are turning to their mobile devices in larger numbers than ever before to find out about a product. Therefore, you need to be working with a digital marketing agency that understands how to engage customers at every step of the buying process. The great news is that this also lets all departments within your company understand the purpose of your advertising, so they will embrace your efforts. It also makes it much easier for your stakeholders to stay in the loop.
Pick an Agency That Embraces Data
There is more data about digital marketing available to business owners in Southern Oregon than at any point in history. Yet, most agencies do not understand the basics of what it means themselves. Therefore, they cannot use it to show you how your advertising is meeting your overall company objectives and where it needs to be tweaked.
Why Our Digital Marketing Company is Different?
Paradux Media Group strives to be different by raising the digital marketing bar to benefit our clients in Medford, Eagle Point, and Grants Pass. We love to be innovative in connecting with how Southern Oregon consumers think. We understand the importance of brand, and how it plays in digital media platforms. Paradux Media Group also knows how to move customers through the sales funnel so you can impress them with your great product and efficient customer service.
If you are ready to deal with a company that is different and will gladly prove it, then contact us today. Call us at 541-727-0627, shoot us an email at [email protected] or stop by and see us at 121 W. Main St.in Eagle Point, Oregon.