Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
5 Signs Your Business Needs an Answering Service
Good customer service is crucial to the success of a business. Often the interactions customers have when calling your company for the first time create either a lasting good or a lasting bad first impression. Many small businesses start out by addressing all customer calls and concerns themselves, but overtime this may become too much…
Making the Most of Social Media
Many significant aspects comprise digital marketing. From search engine optimization to web design, various components establish the foundation for success. Important as it may be to integrate all the different strategies, forecasts show that one channel will play a key role in shaping your online presence this year and for the rest to come: social…
Local Search – On Line Reviews – Google Places For Business
It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves. Given the high search priority to review communities like Google, Yelp,…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
Boosting Brands through Friends and Followers
Branding can make or break your business. It’s all about earning the trust of your customers and building a good name for your enterprise. Naturally, no one would spend a dime on a product they don’t believe in. Branding is one of your tickets to rise above your competition. Among all effective ways to promote…
Winning Social Media with Pinterest
Pinterest is one of the newest social media sensations on the web. It skyrocketed into popularity during the fall of 2011 and has been steadily growing at an amazing rate ever since. In fact, it has a 0% attrition rate – this means that either no users are stopping their use of the site, or…
Top Ten Ways to Boost Small Business Sales
If there’s one thing that just about every small business could do with, it’s more sales. And never has this been more the case than now when even the best run businesses are finding themselves a little short on customers. Unfortunately however, boosting sales is a lot easier said than done. It’s also a goal…
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful…
5 Business Tips Everyone Should Know
Whether you’ve been in business for one day or twenty years it’s really important to understand the basic business fundamentals. To this end I have compiled five of my best tips for business success. So let’s get started. Know your point of difference: It doesn’t matter if you are selling zucchinis or Lamborghinis, you should…
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are in pursuit of your memorable brand, here are the three essential elements you’ll need to pay attention to in order to make your memorable brand…
Ideas To Market Your Salon Equipment
Do you own a salon equipment business or manufacture your own salon products? It can be a tough market to crack. With a quick search on the internet, you can probably find thousands of salon equipment vendors doing business. This means for you to compete, you will need a good marketing plan. You want to…
The Value of Customer Surveys for Marketing Success
Understanding your customers’ needs, values, and circumstances is vital to success. One of the most efficient and insightful ways to achieve this understanding is by conducting online surveys. When designed and executed professionally, surveys provide a goldmine of data that can shape marketing strategies, guide decision-making, and drive meaningful customer engagement. Why Customer Surveys Are…
Five Ways to Create Local Loyalty
Earning local loyalty today is harder than ever. With constant discounts, social deal sites, and a race to the lowest price, customers are often pulled toward whatever looks convenient in the moment. For local business owners who have invested years into serving their community, that shift can feel discouraging. But loyalty isn’t gone — it…
Managing Your Website with WordPress: Regain Control and Strengthen Your Brand
Websites are an essential part of your business’s online presence. Yet, too many business owners share unsettling stories about being held hostage by their website service providers. Managing your website with WordPress can breathe a breath of fresh air into your website strategy. When Did Website Management Become So Difficult? It’s astonishing how often service…
How Perceptual Maps Can Help Strengthen Your Brand
When thinking about your competition, you must recognize what they offer. You likely know, often better than your customers, what kind of service or product they provide. Using tools like a perceptual map, you can strengthen your brand by identifying under-served areas in the market where your competitors are weak or absent. But what exactly…
5 Must-Know Reasons Businesses on Facebook Thrive
I’ve spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you’re still on the fence, here are five compelling reasons businesses on Facebook can’t afford to miss out. 1. Facebook is the New Phone System Many business owners fear Facebook will distract…
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part Two, we’re going to compare Television and YouTube. As a business owner and marketer, I believe that Television is best known for making stars and imagination; television is best used in your marketing plan to create…
The Power of Targeted Marketing Strategies
Imagine the power of knowing exactly what your customers enjoy doing in their free time. If you knew, for instance, that a significant portion of your customers owned horses, you’d have the opportunity to think creatively about how to reach them with tailored marketing messages. Knowing your audience’s interests allows you to find more precise…
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates significant information/trivia in our given field simply because we work there. Remember when you were relatively new to your field, and every…
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