Why You Should Do Online Surveys

It is a very sad thing that nowadays there is so little useless information. ~Oscar Wilde

photo credit Sean MacEntee

As a small business owner how people feel about you, what they are saying and their perception of you is critical to any growth you’d like to see as a business owner.

In all my years of marketing I’ve found the greatest RISK in marketing lies in dealing with OPINION instead of fact.

When we successfully understand our customer’s important values we can then create solutions that will allow us to enhance and increase our customer base.

A good survey allows you to be in communication with your customer.  While social media allows for feedback, you’re typically only going to get those who have a stronger emotional connection with your product or industry, which will provide feedback.

There is also a certain accountability and reasonable judgment through social media that you won’t find in an anonymous survey.

Online surveys can measure customer service satisfaction levels and identify weaknesses and strengths in your strategy or processes.  Evaluate attitudes of customers (are they fatigued?), clients (are they optimistic?), and employees (are they disgruntled?)

They can reveal how the market feels about your competitor’s products and positioning. Can measure the effectiveness or emotional impact of a message to an audience.

What websites is your target market visiting? How often? What other media are they consuming? How frequently and at what time?

Online surveys show your clients, customers, and employees that you care about what they think and that you are prepared and interested in listening.

And it’s so easy to do today. How easy and how many platforms can you do a survey from?  We use survey monkey, and this is a list of FREE options and different platforms that you can share your survey link:

• 10 questions per survey
• 100 responses per survey
• Easy-to-use web-based survey tool
• 31 survey templates
• 15 types of questions
• All languages supported (Unicode)
• Randomize & sort answer choices
• 15 pre-set visual themes
• Survey completion progress bar
• Auto-numbering for pages & questions
• Validate/require survey responses
• Fully accessible & 508 compliant

Additional Features

• Send out your survey via weblink, email, or Twitter
• Share your survey on Facebook
• Embed your survey into a page or on your website
• Deploy your survey via a website pop-up
• Send your survey using our email manager
• Real-time results

So what is keeping you from sending out your survey?