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Television vs Social Media

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In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part two we’re going to compare Television and Youtube.  From a business owner and marketer Television is best known to make stars and images.  As a business, Television is best used in your marketing plan to create your businesses image.

We see it with great advertising campaigns, and sometimes not so great, where the individual in the spot can become a star in their own right.  Jared has seemed to make a living off the Subway commercials a few years back.  There are countless others, and with the Super Bowl just over a week away half of the viewing audience is looking forward to the commercials more than the Steelers v Packers.

We invite our local news anchors into our homes, and when you see them out and about shopping or at a restaurant you recognize them, you know who they are even though they haven’t a clue as to who you are.  It happened to me just the other day while having lunch sitting next to us was an anchor form one of the local stations, the funny thing is I not only recognized her from the news but also from her Twitter avatar.  I digress for a moment to give a shout out to how well our local media uses Twitter.  It seems to be the case in most markets but props to all here in Southern Oregon who use it so well.

So while Television makes stars so does youtube.  While very good commercials will hit viral status every day even more non-television videos attain viral status.  Now as a local business you’re more than likely not going to do anything to achieve viral status it’s still important for you to have your own youtube channel.  Video is a great form of communication, television has shown us that.  We all absorb information in different ways and through viewing, is certainly towards the top of the list.

Television vs Social MediaA youtube channel allows you to communicate what can’t be done in 140 characters in a tweet or the 400 or so characters on a Facebook post, and after all some things just need to be seen to be believed.  A youtube channel will allow you to display all of your television commercials that maybe people haven’t seen.  It allows you to visual demonstrate what may separate you from your competition.  It allows you to give a tour of your establishment, introduce us to your team.   It gives you the opportunity to display more of your personality.

In today’s world, we have so many different options to gather our information.  People are even viewing their favorite televisions shows differently, as results from researchers at Lab42 this month shows a study of social media users and how they watch TV.  It’s important as a business owner to meet the needs of how people want to receive your information.  Youtube is just another form of media that allows you to be where your customer and future customers are.  So when looking at youtube take a look at what has made you successful in your television advertising and go from there.  The great thing is that you won’t be limited to just 30 seconds!


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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