Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Paradux Media Group Presents “A Savvy Small Business Owner’s Guide to Advertising in 2014”
Paradux Media Group presented A Savvy Small Business Owner’s Guide to Advertising in 2014, a three-hour educational seminar designed to help entrepreneurs better understand how traditional and online marketing channels work together to improve results. The event was held in Medford in partnership with the Oregon Employer Council and Southern Oregon University’s Small Business Development…
Instagram: Get Your Small Business In the Picture
If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures.…
5 Insane (but true) Things About Marketing for Small Business
Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5…
Facebook Pay To Play: What To Do – Small Business Oregon
For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? On the one hand, businesses have never before had a free media platform through which to build our brand and communicate…
Paradux Media Group Presents “A Savvy Marketer’s Guide to Advertising” Seminar
Paradux Media Group partnered with Southern Oregon University’s Small Business Development Center and the Oregon Employer Council to present an educational seminar titled A Savvy Marketer’s Guide to Advertising. The event was designed to provide local business owners with practical insight into marketing strategy, advertising channels, and how to make informed decisions in a crowded…
How To Harness The Power Of CRM Segmentation
In every small business, there’s a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has, and leveraging all of the available data is a big part of that. From small companies to massive multinations, segmentation is a common concept in…
A Little Bit about Paradux Media Group
Every so often, it’s worth stepping back from the work itself and talking a little about how we think about that work. This is one of those moments. Who Are Our Best Clients? At Paradux Media Group, we do our best work with businesses that have a sense of where they’re headed. That doesn’t mean…
Paradux Media Group Recognized as Bronze Winner in the 34th Annual Telly Awards
Paradux Media Group was recognized as a Bronze winner in the 34th Annual Telly Awards for its video project Asante: Principles of Place, an honor that reflects both creative excellence and strategic brand storytelling. The award was announced in April 2013 following a competitive judging process that included nearly 11,000 entries from all 50 states…
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message and brand must remain on point, how people use and consume each media is different. How to best engage with individuals changes from media to…
How to Make “In Your Face Ads”
There are many things you need to know when creating TV ads. It’s not just about getting the consumer’s attention to buy your product; you also need to make sure that you’re feeding them the right information. Remember, you only have 30 seconds to make an impression. Choose your shot list carefully and focus on…
Small Business Marketing Expenses & Planning
Every enterprise—from the solo practitioner to the emerging corporation—must eventually face the reality of its ledger. Whether you are operating on a shoestring budget or managing a robust allocation, the goal remains the same: transforming small business marketing expenses into a high-performance investment. To build scalable momentum, you must move beyond simply “spending” and start…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today’s world isn’t easy. But it’s one of the most important jobs that exists in the Marketing Department — if not the Company. The reason is, the Brand Manager is the first and last line of defense for the brand. To successfully fulfill your duties as Brand Manager, these are…
Old Time Communications for a Digital Age
The digital age has changed the way that we communicate, bringing smart phones and tablets to the forefront and pushing print publications to the back and eventually to certain extinction. Well, the print dinosaur is quite dead yet and, when used correctly, print and digital can form an alliance to communicate in ways that you…
3 Ways Advertisers Control Your Brain
The best argument against psychics so far laid out is, “If you can see the future, why don’t you use it to make a killing on the stock market?” So when I say that there are mind control techniques that have been developed that leave you with all the autonomous decision-making capability of a lab…
Save money with Do-It-Yourself online Public Relations
In the current challenging economic climate, the cost of hiring an external Public Relations agency can be just too much for many small businesses to afford. But without effective and smart PR, how is any business to survive and come through these difficult times? The answer might be DIY online PR. With a little insider…
