Paradux Media Group Recognized as Bronze Winner in the 34th Annual Telly Awards

Paradux Media Group was recognized as a Bronze winner in the 34th Annual Telly Awards for its video project Asante: Principles of Place, an honor that reflects both creative excellence and strategic brand storytelling. The award was announced in April 2013 following a competitive judging process that included nearly 11,000 entries from all 50 states and multiple countries.

The Telly Awards are among the most respected honors in video and film production, recognizing outstanding work across local, regional, cable, and online platforms. Paradux Media Group’s award was received in the Corporate Image category, highlighting the project’s strength as both a visual and narrative representation of the organization’s identity.

Asante: Principles of Place was developed as an internal and external introduction to Asante’s new corporate image. The video played a central role in conveying the values, culture, and sense of place that underpin the healthcare system’s brand. It was part of a broader, multi-year brand initiative that included a logo redesign, naming conventions, and the establishment of a cohesive master brand for the organization.

Projects of this scope require close collaboration and a deep understanding of the client’s mission. The recognition by the Telly Awards acknowledged not only the final production but also the strategic groundwork that informed the creative direction. The judging panel, comprising more than 500 accomplished industry professionals and past Silver Telly winners, evaluates entries against a high standard of merit, rather than in direct competition with one another.

For Paradux Media Group, the award represented a meaningful milestone in the firm’s ongoing work with organizations that value thoughtful branding and clear communication. It also underscored the role that video storytelling can play in helping organizations align internal culture with external perception.

An official press release detailing the award and project background is available for download here.

Paradux Media Group appreciated the recognition from the Telly Awards and the opportunity to collaborate with Asante on a project that brought strategy, creativity, and purpose together in a meaningful way.