Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Data Implications for Marketing in 2020
As we consider the major Trends for Marketing in 2020, think, just for a moment how much the data evolution from last two decades have impacted our world. There’s no two ways about it, data has, and will have profound implications on all manner of products we’re marketing in 2020. Peter H. Diamandis and Steven Kotler…
How Small Businesses Can Use ‘National Days’ for Their Next Promotion
It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on May 23rd, and Dunkin’ Donuts will be celebrating “National Donut Day” on June 1st by giving away a free donut with…
Paradux Media Group Hosts Facebook Q&A Session at WESO Meeting
Paradux Media Group announced that Tisha Oehmen would be presenting a Facebook-focused question-and-answer session at a WESO meeting held on September 13, 2012. The event brought together local business owners and professionals seeking practical guidance on how to utilize Facebook as part of their overall marketing strategies effectively. Rather than delivering a traditional lecture-style presentation,…
How to Avoid Being the Next Kmart – A Real Life Marketing Lesson
News recently came out that Kmart isn’t doing so hot right now. However, don’t outsiders always have the best perspective on issues like this, especially when it comes to seeing the true marketing lesson? We don’t have a dog in the fight or any care or reason not to give our unqualified honest opinion about…
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you’ve been doing the same things year after year without considering if there are more effective ways to market your business. Regardless of your reason, it’s not uncommon for business owners to realize they need a marketing strategy reset to overhaul their advertising and…
The Real Enemy: Social Media Fragmentation
Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often means more work, more cost, and less effective reach. We’ve addressed social media fragmentation before, but the pattern continues to repeat itself. New platforms emerge,…
Think Different! Build A Campaign
It’s a great time for small local businesses to “Think Differently” and create campaign messages and not immediate hit and run messages. The most remembered commercials: Outside of Apples 1984 commercial, the most remembered commercials, are campaigns, not commercials. National companies and big boxes, think that way, they see the benefits of the campaign while the small…
The Year in Review 2011
As we wrap up another year on the Pond, we want to start with a heartfelt thank you. A BIG thank you from all of us at Paradux Media Group for subscribing to our emails, reading them, sharing them, and staying connected with us throughout 2011. This year review 2011 represents one of our most…
7 Small Business Marketing Predictions for 2012
Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting, some overdue, and some that will push small businesses to rethink how they connect with customers. Below are seven small business marketing predictions for 2012…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Paradux Media Group Creates Radio Commercial for Its Own Brand
Paradux Media Group recently stepped into an unfamiliar role by producing a radio commercial for its own brand. While the company regularly creates advertising campaigns for clients across various media, it is far less common for an advertising agency to promote itself through traditional channels, such as radio or television. The decision to move forward…
Political Campaign Marketing And Advertising
Political marketing has more in common with brand advertising than most people realize. The moment a candidate announces their run for office, they become a product in the marketplace—one that voters will evaluate, compare, and ultimately choose. As we look ahead to the upcoming races in Medford and Jackson County, it’s clear that political campaign marketing will…
Television Advertising: Understanding Changing Television Advertising Today
After nearly two decades working in marketing and advertising, I’ve watched the industry shift in dramatic ways — and few areas have changed as quickly as television. A recent look at the fall TV season made that especially clear, highlighting just how much changing television advertising is reshaping what qualifies as a “hit.” Take New…
Marketing From The Theory of Moderation
People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help solve all their marketing woes. For the business owners, sadly there is no magic marketing pill, bean or bullet. Aristotle had a theory on living…
Let Us Not Forget What Social Media Is About: The Benefits of Social Media Engagement
While many of us in the agency and media business write and try to calculate a business’s ROI in social media, let’s not forget the real benefits of social media and just how kind and generous people and companies can be. Our business page posted the best thing about social media on social media day. …
Twitter Rules? Let’s Not and Say We Did! A 2024 Perspective on X (Formerly Known as Twitter)
Why must we attach so many rules and expectations to how we communicate on social media? Every day, there seem to be new guidelines on how we should engage on X (formerly known as Twitter). But how boring would that be if we all followed the same rules and posted in the same way? Isn’t…
Facebook ‘Likes’ Harder To Come By
Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. When a few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and get hundreds of ‘Likes’ immediately, which was pretty easy for a local business. I was less selective about what…
No Tiger Means Twitter Stream Instead of Talking Heads
It is the eve of the US Open. As a society, we seem to have a fascination with knocking people off their pedestals, gawking at a car accident, and seeing a train wreck, precisely what the US Open tends to do. Men who make the game look easy week in and week out will be…
Cause Marketing for Brands: Harnessing Social Media for Good
Cause marketing is most effective when it feels authentic, timely, and genuinely aligned with a brand’s values. Today’s strongest examples go beyond surface-level donations and focus on meaningful action. Brands that support environmental sustainability, for example, are not just pledging funds—they’re adjusting supply chains, reducing waste, and clearly communicating their progress to consumers. Others are…
5 Must-Know Reasons Businesses on Facebook Thrive
I’ve spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you’re still on the fence, here are five compelling reasons businesses on Facebook can’t afford to miss out. 1. Facebook is the New Phone System Many business owners fear Facebook will distract…
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