Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Local Newspaper vs Social Media
To communicate effectively, we must realize that we all perceive the world differently and use this understanding to guide our communication with others. Well, that just wouldn’t be a fair fight now, would it? It would fall under the proverbial saying, “Don’t bring a knife to a gun fight. ” This is part three of…
KTVL Features Paradux Media Group Social Media Workshop
Paradux Media Group was featured on KTVL News in coverage of a local workshop designed to help business owners better understand how to use social media platforms such as Twitter and Facebook. The segment focused on the growing role social media plays in customer communication and the challenges many small businesses face when trying to…
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part Two, we’re going to compare Television and YouTube. As a business owner and marketer, I believe that Television is best known for making stars and imagination; television is best used in your marketing plan to create…
Radio vs Social Media
The title is a little misleading, as it’s not pitting one against the other as much as trying to point out more similarities. Many small business owners invest in radio every month. These same business owners scratch their heads and wonder what or how social media fits into their marketing plans. So, for those business…
Why Twitter? Maybe for the News
Everyone talks about how to use social media, and if you follow their ten steps, you’ll succeed. The one category that is using Twitter the right way is our local journalists. That is why you, the local small business owner, should be involved in Twitter. No matter the size, you cannot find a market that…
Best Advertising Strategies for Small Businesses: Where to Get the Biggest Bang for Your Buck
Lately, I’ve had a lot of conversations with business owners about finding the best advertising strategies for small businesses. It’s a common challenge—deciding where to invest your limited budget for the best results. You’re not alone if you’re wondering how to maximize your advertising spend. Here’s a breakdown of strategies based on how quickly you…
Layering Social Media Marketing: 5 Ways to Maximize Effectiveness
Like any other advertising medium, social media works best when layered. The beauty of layering social media marketing is that it’s easy to do, and it amplifies the impact of the work you’re already doing. Here are the top five ways to layer your social media for maximum effectiveness: 1. Use Facebook to Collect Email…
Online Advertising for Small Businesses: An Affordable Way to Spread Your Message
Online advertising is an easy and inexpensive way to spread your message to your targeted audience. One of the most significant advantages of online advertising for small businesses is that you only pay for clicked ads, and you can precisely target who will see those ads. While smaller sites, such as television networks and newspapers,…
Maximizing the Impact of Small Business Saturday: Strategies for Business Owners
Have you heard of Small Business Saturday? It takes place on the Saturday after Thanksgiving, highlighting the importance of small businesses in our communities. Since its launch, Small Business Saturday has become vital to the holiday shopping season, encouraging consumers to spend their dollars locally instead of solely at big-box stores. The concept is simple:…
Media Buying Strategies for Small Businesses: Stay Focused on Your Plan
Occasionally, we all get an excellent “deal” from the media. It’s tempting to throw $300-$500 at something you’re getting for 50% or even 75% off. However, it’s essential to remember your overall strategy and why you pursue it in the first place. Maintaining focus is critical regarding media buying strategies for small businesses. Understanding the…
Syncing up Your Messages: Consistent Brand Messaging
I’ve recently spoken with many small business owners about the importance of syncing all their outbound messages together. This is critical in building robust and consistent brand messaging across all platforms. While it sounds straightforward, it often doesn’t happen as regularly as it should. However, aligning all your marketing efforts can significantly enhance your brand’s…
Blue Sky Marketing (NOT!)
Remember when marketing seemed easier? We had unlimited budgets, no economic worries, and impressive television ads that wowed audiences. But those days of blue sky marketing are long gone. As marketers, we’ve had to adapt, becoming more innovative and responsive in today’s challenging landscape. Every dollar counts, and now we’re held accountable for project ROI…
Does Your Brand Inspire Passion?
We’re here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn’t matter which team takes the field; you can count on one thing – thousands of people will wait, abandon their restraint, and shout at the top of their lungs as soon as their…
10 Ways to Build Your Brand
We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for.…
You Need a Target Audience
A few days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If…
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a national brand marketer. During our conversation, I was struck (again) by the sameness and, simultaneously, the differentness of branding a national vs. local brand. At its core, branding is about developing a message and sticking to it. That is the…
Where is Your Audience?
As a small business owner, one of the most critical questions you must ask is: Where is my audience today? Years ago, reaching customers was more straightforward. Placing an ad in the local Saturday newspaper could bring a decent return on investment (ROI). Radio was another effective tool for building Top of Mind Awareness (TOMA)…
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience. Social Media is an opportunity for YOU, the local business owner, to create your own audience to communicate to and through. Building an audience in…
Online Advertising in the Age of Adwords
With the advent of our new economy, we’re seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how consumers interact with brands and the need for businesses—small businesses—to maximize the impact of their limited marketing budgets. If you’re a small business owner, understanding…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
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