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Online Advertising in the Age of Adwords

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With the advent of our new economy, we’re seeing a pretty significant move from traditional media dollars to online media. The reasons are several-fold.

  1. Traditional advertising takes a big bite out of a limited marketing budget. Online advertising is quite cheap in comparison with traditional media.
  2. Marketing budgets are getting smaller – not larger.
  3. Online advertising allows you to track your results and monitor impressions vs clicks.
  4. There are many venues for online advertising, each with a slightly different approach. Surely one will fit your needs.
  5. Online advertising augments and extends efforts made in traditional and social media.
credit Stephan Mosel
credit Stephan Mosel

When it comes to online advertising there are the usual suspects, Google Adwords and Facebook. Additionally there are a variety of online advertising offered by traditional media. The majority of the local news outlets (newspaper, television, radio) host an online site and sell online advertising on it. There are also a variety of Chambers of Commerce, community pages, and localized national pages that are available. National group buying sites like Groupon are also making an appearance in the online advertising marketplace.

Because online advertising is relatively inexpensive it’s an ideal medium to test ideas out on before you implement a full campaign. So go crazy, try some things – the worst that you’ll do is be wildly successful.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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