With the advent of our new economy, we’re seeing a pretty significant move from traditional media dollars to online media. The reasons are several-fold.

  1. Traditional advertising takes a big bite out of a limited marketing budget. Online advertising is quite cheap in comparison with traditional media.
  2. Marketing budgets are getting smaller – not larger.
  3. Online advertising allows you to track your results and monitor impressions vs clicks.
  4. There are many venues for online advertising, each with a slightly different approach. Surely one will fit your needs.
  5. Online advertising augments and extends efforts made in traditional and social media.

When it comes to online advertising there are the usual suspects, Google Adwords and Facebook. Additionally there are a variety of online advertising offered by traditional media. The majority of the local news outlets (newspaper, television, radio) host an online site and sell online advertising on it. There are also a variety of Chambers of Commerce, community pages, and localized national pages that are available. National group buying sites like Groupon are also making an appearance in the online advertising marketplace.

Because online advertising is relatively inexpensive it’s an ideal medium to test ideas out on before you implement a full campaign. So go crazy, try some things – the worst that you’ll do is be wildly successful.

About the Author:

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Learn More

Quacktastic Reviews:


  1. Maverick Money Makers on October 17, 2010 at 8:40 am

    Really nice information, thanks!

  2. network to make money on October 19, 2010 at 5:46 am

    Hi, You obviously are a person who recognizes the electrical power of aim and the way to create ambitions which you attain move by move.Bravo for you.In my personal lifestyle We have only seen good results when We have kept my aim and produced the actions required to realize my objectives – incredibly small happens by change alone. This can be a thing I prefer to regularly share with my readers.Certainly, I’m delighted to study about other peoples good results by means of laser like concentrate and you’ve got it.Continued results for you,David

  3. Cessione del Quinto on November 19, 2010 at 8:06 am

    I am a frequent reader of your blog posts. I liked the recent one and other posts on your blog so much that I have subscribed to the blog’s RSS feed in Thunderbird. Even thinking of stealing some ideas and put them to work. Keep all the good work going by posting more informative posts. Thank you. Time well spent on this post.

    • Tisha on November 27, 2010 at 9:49 am

      Please steal the ideas, that’s what they are there for – and be sure to come back here and let us know how it worked out for you.

  4. Mose Schiraldi on November 22, 2010 at 3:06 pm

    hey thanks for this blog post it is really useful.

  5. Carl Jimmerson on November 25, 2010 at 10:24 pm

    I signed to your blog rss feed. Will you post more on this theme?

    • Tisha on November 27, 2010 at 9:46 am

      Yes, I’ll make it one of my next posts

Leave a Comment