KTVL Features Paradux Media Group Social Media Workshop

Paradux Media Group was featured on KTVL News in coverage of a local workshop designed to help business owners better understand how to use social media platforms such as Twitter and Facebook. The segment focused on the growing role social media plays in customer communication and the challenges many small businesses face when trying to use these tools effectively.

According to the original KTVL report, business owners gathered in Medford, Oregon, to learn practical strategies for engaging customers online. At the time, platforms like Twitter and Facebook were becoming increasingly important for visibility, interaction, and brand awareness, yet many business owners were unsure how to integrate them into their overall marketing efforts.

The workshop, led by Paradux Media Group, emphasized clarity and intention over trends. Participants were encouraged to think critically about why they were using social media, what role each platform should play, and how online conversations could support real-world relationships with customers. Rather than treating social media as a one-way advertising channel, the training highlighted the value of listening, responding, and building trust over time.

During the KTVL segment, social media was described as “the hottest thing in gathering new customers,” while also noting that success depends on understanding how the tools work and how they align with a business’s goals. The workshop addressed common questions around time commitment, content ideas, and consistency, helping attendees feel more confident navigating digital communication.

The coverage reflected a broader shift happening among local businesses as digital platforms became a standard part of customer engagement. Education and hands-on guidance played a key role in helping business owners adapt without losing their voice or values.

For reference, a PDF copy of the original KTVL coverage is available here:

Download the KTVL News segment PDF

Paradux Media Group appreciated the opportunity to be featured by KTVL and to support local business education through practical, approachable training focused on long-term communication success.