Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what business owners may be familiar with marketing their business in with something they may have questions or reservations about.
For years local business owners have been in the local paper. Even today with dwindling circulation and content there are still plenty of local business owners that are purchasing ads in their local newspaper.
While today I find it the least effective way to market your business that’s not what this blog is about, so I’m going to take the high road.
For business owners who have had success marketing their company in the local paper most have used it for price and product features. Most people who are going to note ads are looking for deals, readers are looking for coupons and sales of 25% off.
The content and message you use needs to be different, but the two mediums are basically used the same way.
People are friends with people near and far, old friends and new friends, they also ‘Like’ a lot of pages that they want to be aware of what’s going on. Reading your wall on Facebook is a lot like reading the newspaper.
You have your local news, national news, sports, music, what’s happening and ads from the businesses that you like. You also have your obits. Today I usually hear first about noteworthy people who have passed on Facebook first.
We all know about the birth page, we follow the pregnancy by the announcement of the birth of a child right here on Facebook. With all this is Facebook writing the final obit for the local newspaper?
So not only does Facebook provide most of the news you want or need, but you can also read it like a paper. With twitter if it happened 20 minutes ago it’s gone, with Facebook I can go back hours and catch stories. You can go back and forward, forward and back, a lot how we read the newspaper. As a business owner look at how people use Facebook today to how they used the local paper yesterday.
While there are a lot of similarities about the content and how it’s used the message does need to be a lot different on Facebook than what you’re accustomed to in print. While price and product can fly time to time you’ll be much better off using it as a image builder and have a more engaging message than price and product.
I know it can be difficult marketing your business in something that you’re unfamiliar with. If you’re familiar with how you read the paper, and you’ve marketed your business in the newspaper you should be in Facebook. Just look at the usage being the same as your local newspaper, it just doesn’t cost as much and you don’t have to pay extra for color.