Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Local Newspaper vs Social Media
To communicate effectively, we must realize that we all perceive the world differently and use this understanding to guide our communication with others. Well, that just wouldn’t be a fair fight now, would it? It would fall under the proverbial saying, “Don’t bring a knife to a gun fight. ” This is part three of…
You Need a Target Audience
A few days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If…
Traditional Media Created Social Media
Before conglomeration, there was a time when radio, television, and print were local community outlets. The big three were locally owned and focused on the local community. Most decisions for communities regarding their major media are made thousands of miles away. What music to play, what programming to air, and cuts made in print to…
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience, and at what cost? Traditional media tries to entertain an audience and keep it so they can then sell advertising within that form of entertainment. While the programming and editorial content have become corporate blah, for the most part, audiences have rushed over to other venues…
Keeping Media Buying Simple
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to get the most out of your media buy. AQH, GRP’s CPM, CPP, before web banners, unique users, and social media… for…
