Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Facebook Tweaks
As Facebook continues to play an important role in marketing for businesses, those that rely on it to reach their customers are finding more and more bits of information they need to be aware of in order to maximize its potential. For those whose job it is to figure out just how Facebook can be…
Brand History: Start at the Beginning of the Brand Book
As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known.…
Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread their philosophy of shopping local. Last year over…
Finally A Birdie For The PGA With Social Media
For 13 years the PGA Tour was a bit like the Facebook of sports. Not because they were innovative or cutting edge hell they wouldn’t even allow you to enter with your cell phone to one of their events, no it’s because they had Tiger Woods. Who for the most part of 13 years was…
Local Newspaper vs Social Media
Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what business owners may be familiar with marketing their business in with something they may have questions or reservations about. For…
Facebook Friends Come In All Shapes and Sizes
Everybody has a different need and use for facebook. We have friends who look at Facebook as a place to contribute, me being one of those. I rarely go two days in a row without making a post, and depending on what’s happening will generally make one to three posts in any given day. We…
Sorry Old Friends I’ve become a Facebook Snob
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would keep in contact with our rolodex of friends through our rolodex. Call, catch up, sometimes the calls would be too frequent and others not frequent…
My BCS Experience
Our flight was from Sacramento which meant the trip began with a 4 ½ hour haul down I-5 Saturday morning. Tim and I were ready, a dream come true to watch the Ducks in the BCS Title game. The 4 ½ hours just flew by; we were in Sacramento in what seemed to be a…
3 Little Must Do’s for your Business Facebook Page
It’s the simple things that always separate yourself from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses that do the homework before they jump in and those that just jump in for the sake of jumping in. It’s not hard nor is…
Separation of Personal Page and Business Page Like Separation of Church and State
A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their personal page talking about their business and sharing the links from their business and then ask me to ‘Like’ their business page. Why? You’re filling me in…
Facebook Profile Management: Balancing Personal and Professional Lives
The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to the Facebook profile management last night. Upfront and center when you go to someone’s page is a short bio announcing to the world where you work, where you studied, where you…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re really missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can’t help but think of the comparisons with social media. Some of the traditional football fans and writers complain that they’re offense is…