It’s the simple things that always separate yourself from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses that do the homework before they jump in and those that just jump in for the sake of jumping in.
It’s not hard nor is it rocket science to have a landing page. First impressions are everything. When I get a landing page my first impressions are they know what they’re doing. If I wanted to land on an info page I would Google them. I would actually prefer to land on their wall than their info page, but for some reason they think I want to land on their info page.
Learn how to edit your page. Show all engagements on your page. Not a fan of when I go to a wall and they only have their posts and you have to click on to see their posts and others. It shows they didn’t take the time in editing their page or their trying to hide something. More times than not it’s just because they didn’t take the time in editing their page.
Size your logo correct for your avatar. Nothing looks worse than a chopped in half logo as an avatar. It basically shows that you don’t care. The perception is that your sloppy, which may not be the case but perception in many cases, becomes reality in the mind of the individual.
Your page is a reflection of your business. It creates first impressions. You set your page up and then invite hundreds to ‘like’ it. Hey are good friends and our family they accept us for who we are, we don’t have to make our house spick and span before they come over, but if you’re inviting a lot of people you barely know to your house don’t you pick it up a bit just to give a good impression. Your business Facebook page is not different.
So if your page has the problems I pointed out take the time today to do a little housekeeping and pick up a bit.