Separation of Personal Page and Business Page Like Separation of Church and State

A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their pages talking about their business, sharing the links from their business, and then asking me to ‘Like’ their business page. Why? You’re filling me in with all your business info on your page, sharing every link from your business page, so what new information will I get from ‘liking’ your business page? I’m just going to get cluttered with double posts. I understand you have many more friends than you do ‘likes,’ so you feel compelled to always share your business posts on your page. However, as long as you do that, you’ll never grow your business page. You’ll only grow your business page if you provide me with the information. I can provide you with information on business pages on Facebook; we are becoming more selective about who and what we like. If you’re not selective, your Facebook wall will begin to look like your home feed on Twitter, and Facebook will just become a broadcast vessel and all about me instead of about listening and learning. I have a personal page and a business ‘like’ page. The only crossover post between the two is an occasional blog post. Other than that, the two are as different as night and day—two completely different pages with different information during the day. It may be hard to do as we all become our work, but if you want to grow your business page and get your friends to like and pay attention, offer different content. Save the good stuff for your business page and the dull, generic, day-to-day stuff for your page. Yes, it may hit fewer people, but until you make that philosophical change, it will always be that way, and your business page will never grow or surpass your page.