A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their pages talking about their business, sharing the links from their business, and then asking me to ‘Like’ their business page. Why? You’re filling me in with all your business info on your page, sharing every link from your business page, so what new information will I get from ‘liking’ your business page? I’m just going to get cluttered with double posts. 
I understand you have many more friends than you do ‘likes,’ so you feel compelled to always share your business posts on your page. However, as long as you do that, you’ll never grow your business page. You’ll only grow your business page if you provide me with the information. I can provide you with information on business pages on Facebook; we are becoming more selective about who and what we like. If you’re not selective, your Facebook wall will begin to look like your home feed on Twitter, and Facebook will just become a broadcast vessel and all about me instead of about listening and learning. I have a personal page and a business ‘like’ page. The only crossover post between the two is an occasional blog post. Other than that, the two are as different as night and day—two completely different pages with different information during the day. It may be hard to do as we all become our work, but if you want to grow your business page and get your friends to like and pay attention, offer different content. Save the good stuff for your business page and the dull, generic, day-to-day stuff for your page. Yes, it may hit fewer people, but until you make that philosophical change, it will always be that way, and your business page will never grow or surpass your page.
- Updated: October 13, 2024Originally Published: January 7, 2011
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category: Miscellaneous Insights, Social Media Marketing Insights
- Tags: Facebook, Social media, Twitter, broadcast, business page, change, friends, personal page, posts
- Comments:
Mike Frey
Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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[…] This post was mentioned on Twitter by Mike Frey, Mike Frey. Mike Frey said: New #Blog Separation of Personal Page/ Business Page like Separation of Church & State #business #page #facebook […]
Hit the nail on the head! I have been preaching this to all my clients and so far only one didn’t listen and he’s paying for it! He shares far too much personal stuff on his business Twitter and then shares far too much business stuff on his personal FB! It’s incredibly annoying and frustrating since you can just about see the relationships crumbling.
It is so important to separate personal and business profiles.
Thanks for the great post!
Glad you found it useful Morgan — keeping your Facebook profiles separate is desperately important!