Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Why Is Social Media Content Important?

If you own or manage a business anywhere in southern Oregon, then your business needs to be generating social media content. If not, then your business is going to seriously lag behind the competition. Here are some points that you need to consider. Social Media Use in Southern Oregon There are approximately 2.46 billion people…

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Why Use Facebook Advertising? (Infographic)

Few media platforms allow you to be laser-focused, and there certainly isn’t a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply cannot overlook advertising on Facebook. The most important reason for a business to have and manage…

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Five Ways To Increase Your ‘Local’ Social Media Presence

I had lunch last week with a new friend and it was refreshing to have a conversation with someone who has the same values towards work, and clients.  Matter of fact most of our conversation was on values and how it relates to charitable donations and purchasing patterns. Values, like recently our local Humane Society…

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What Does Google+ Mean To The Local Business Owner

So you are a business owner, maybe a small brick and mortar store.  Over the past year or so, you developed a business page on Facebook.  You’ve invested  time in posting and replying to posts, worked hard to built ‘Likes’ and done what’s necessary to develop a relationship and engage with your community on your…

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Let Us Not Forget What Social Media Is About

While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind and generous people and businesses can be. On social media day our business page posted what…

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Talking to No One

I’ll always be a softy for radio.  I spent too many years in the industry for it not to be in my blood.  I sometimes wish it would go away, it reminds me of that old football injury that makes it hard to move in the morning but you wouldn’t trade the pain for the…

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Separation of Personal Page and Business Page Like Separation of Church and State

A lot of us have Facebook personal pages as well as business pages.  A pet peeve of mine is people who spend most of their time on their personal page talking about their business and sharing the links from their business and then ask me to ‘Like’ their business page.  Why?  You’re filling me in…

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