10 Ways to Build Your Brand

We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year.

1. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for. Choose your tagline and write your brand manifesto.
2. Tell a Story. From start to finish, your brand is only as complete as the story you tell. To tell a great one, make it interesting, give it a strong protagonist, and give it a purpose.
3. Consensus Building. Make sure that all of your employees buy into and support your brand. They will be your most enthusiastic supporters.
4. Make it Consistent. Ensure that every piece of information, graphic, and conversation emanating from your company reinforces your brand position.
5. Be Vigilant. It is your job to protect your brand image. Ensure that every time the logo appears, it is displayed correctly and not stretched, skewed, or poorly reproduced.
6. Think Traditional. Traditional media has its place. Television is a fantastic medium for brand-building. Radio is perfect for building awareness, and print is an excellent call to action. Don’t overlook the power of outdoor advertising in your marketing plan.
7. Get Social. Social media (Facebook/Twitter) are beneficial for creating transparency and personality for your brand. They take time to build but are incredibly worthwhile for a brand.
8. Get Creative. Think “outside the box” about how you can promote your brand using guerrilla tactics. Surprising people with your brand makes it memorable.
9. Get Active. While showing up with a check for charitable causes is important, your brand will go farther faster if you also show up with ready hands to do the work.
10. Register Your Marks. If you haven’t registered your tagline or logo, head over to the US Patent and Trademark Office now. It’s not complicated or expensive and will allow you to reap the benefits of the brand you’re creating.