10 Ways to Build Your Brand

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10-ways-to-build-a-brand2We’ve talked a lot lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to enhance your brand as you dream of what you’re going to accomplish next year.

  1. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for. Choose your tagline and write your brand manifesto.
  2. Tell a Story. From start to finish – your brand is only as complete as the story you tell-to tell a great one, make it interesting, give it a strong protagonist, and give it a purpose.
  3. Consensus Building. Spend the time to make sure that all of your employees buy into and support your brand. They will be your most enthusiastic supporters.
  4. Make it Consistent. Take the time to make sure that every piece of information, graphic, and conversation emanating from your company reinforces your brand position.
  5. Be Vigilant. It is your job to protect your brand image. Make sure that every time the logo appears it is displayed correctly, not stretched, skewed, or badly reproduced.
  6. Think Traditional. Traditional media has its place. Television is a fantastic medium for brand-building. Radio is very good for building awareness, and print is a good call to action. Don’t overlook the power of outdoor advertising in your marketing plan.
  7. Get Social. Social media (Facebook/Twitter) are extremely useful for creating transparency and personality for your brand. They take time to build, but they are extremely worthwhile for a brand.
  8. Get Creative. Think “outside the box” about how you can promote your brand using guerrilla tactics. Surprising people with your brand makes it memorable.
  9. Get Active. While showing up with a check for charitable causes is important, your brand will go farther faster if you also show up with ready hands to do the work.
  10. Register Your Marks. If you haven’t taken the time trademark your tag line or logo, head on over to the US Patent and Trademark Office now. It’s not hard or expensive – and it will allow you to reap the benefits of the brand you’re creating.



Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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