Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience. Social Media is an opportunity for YOU, the local business owner, to create your own audience to communicate to and through. Building an audience in social media isn’t much different from what traditional media has done. Create entertaining content and give the people what they’re looking for, and they will come. With social media, you can create programming and messaging to build an audience on your social media outlets. Twitter, Facebook, etc., all have audiences looking for ways to be entertained. Create the proper content, and you’ll have an audience that you can then engage with daily. As TV, radio, print, or any other kind of advertising is not the be-all and end-all or offers some magic pill that heals all ills, this is just a layer of what you can and should be doing.
- Updated: October 3, 2024Originally Published: September 15, 2010
- Author: Mike Frey
- Blog: Beyond the Pond Blog, Paradux Media Group Newsroom
- Category: Social Media Marketing Insights, Traditional Media Buying Insights
- Tags: Advertising, Facebook, Social media, Twitter, audience, business owner, local businesses, marketing, media, messaging, print, radio, television, traditional media, tv
- Comments:
Mike Frey
Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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