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Social Media-Build Your Own Audience

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Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience.

Social Media is the opportunity for YOU, the local business owner to create your own audience to communicate to and through.  Building an audience in social media truly isn’t much different than what traditional media has done.  Create entertaining content, and give the people what their looking for and they will come.

With social media you have the ability to create the programming and the messaging to build an audience on your social media outlets.  Twitter/Facebook etc all have audiences looking for ways to be entertained, create the proper content and you’ll have an audience that you then can engage with daily..

Just as TV, radio and print or any other kind of advertising is not the end all, or offer some kind of magic pill that heals all ills, this is just a layer of what you can and should be doing.


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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