Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Paradux Media Group Business Cards
Taking your business to the next level is what Paradux Media Group specializes in doing. And toward the end of this year, we recognized that it was time to take our brand image to the next level as well. After all — every great once in a while, the cobbler’s children do actually get new…
Identify Your Brand Position by Using Brand Keywords
With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them out. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the…
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying! I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for…
Radio vs Social Media
The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities. A lot of small business owners invest in radio every month. These same business owners scratch their head and wonder what or how does social media fit into…
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency SocialCode. The agency will offer Page management, app development, social commerce, fan monetization, message testing, and advertising through Facebook’s Ads, but they still…
Why Twitter? Maybe for the News
While everyone talks and talks about how you should use social media, and if you follow their 10 steps you’re sure to succeed if you pay attention the one category that is using twitter the right way is our local journalists. That alone is why you the local small business owner should be involved in…
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience. Social Media is the opportunity for YOU, the local business owner to create your own audience to communicate to and through. Building an audience in…
Traditional Media Created Social Media
photo credit: susan solinski Prior to conglomeration there was a time when radio, television and print were local community outlets. The big three were locally owned, and focused on the local community. Now most decisions that are made for communities regarding their major media are made from thousands of miles away. What music to play,…
Mainstream Social Media: Is That What Users Want?
Every day we further mainstream social media. It’s hard to watch a news program that isn’t talking about what’s going on out in tweet-land or what’s being posted on Facebook. How many tv and radio commercials now ask you to follow or like and print ads with the twitter and facebook logo in them. My…
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, then they are afraid of what they don’t understand, or are fearful of change. To go beyond five you are just reaffirming to someone who believes in what you are…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.