There are many things you need to know when creating TV ads. It’s not just about getting the consumer’s attention to buy your product; you also need to make sure that you’re feeding them the right information. Remember, you only have 30 seconds to make an impression. Choose your shot list carefully and focus on your objective. Here at Paradux Media Group, we know it’s not just about delivering your message; it’s how you deliver them.
Timeline: short and punchy
The first thing you need to think of is the timeline. Make sure there are no lapses. Use the “Q-gaps” to your advantage. Use short sentences if you’re planning to put texts on the video. Know your target audience and make everything simple, yet catchy. Stick to the airing time you paid for. You can make an effective commercial with a simple, yet effective script.
The power of music
You should also choose the right music for your ads. Ad music makes the difference. Most of the successful TV ads have catchy music that makes the consumer remember not just the ad but the product as well. The music or the scoring should set the mood for the viewers or your target audience. Some people prefer a voice over, but you can also mix this with an on-camera narrator or actor.
Choosing the right time slot
The placement of your ads is important. This determines who will see your ads and how much you will pay for the airing time. Having your commercial air at 2 am can save you money, but your audience is smaller by then.
Hiring a production company
The best way to make an impressive TV ad is to work with professionals. Hiring a production company can help you achieve what you want. The professionals we work with can provide you with proposals and samples to help you with your ads. To know more about effective advertisements, call us or send us an e-mail today.