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Fun Marketing Campaigns Can Make Your Brand Memorable

How is your brand memorable? A brand is all about personality and personalities lead to fun marketing campaigns that are memorable.

ducks-flying

What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Crazy sports fan? The brand is all about personality, and personalities make fun marketing campaigns memorable.

It doesn’t matter why your brand is memorable (well, OK, your right it has to be either positive or at least not offensive). But fun marketing and memorability counts. I used to work for a financial company that was well known for our crazy car sales in July, and I mean crazy! They would pick a theme – say The Swiss Alps (no, I don’t know where they got the themes) and everyone on staff would have to dress up in costumes like you might find in the Alps (cows, mountaineers, robin hoods?) for two weeks straight. Naturally, there would be cow bells at every desk that had to be rung periodically, and who could forget the free Swiss chocolate that was given away to every customer? There would also be a drawing for a Swiss Alp vacation during the promotion period. Of course, the staff hated the advertising (who likes dressing up like a cow for two weeks straight?) – but the customers found it charmingly goofy and were willing to play along for the chocolate, drawing, and killer loan deals. They would also seek us out at the beginning of July every year to see what the summer fun marketing promotion would be. I’m pretty sure they also held off buying their cars for that promotion, we did more business in those two weeks than we would the rest of the summer.

fun marketing campaign, brandThis company became known for our wacky, all-in fun marketing promotions. And it was no surprise when the local university went to the community and asked them to compete to win a spirit contest, which our financial institution came out head and shoulders above the competition. The reason was simply that the culture of our organization was primed and ready to make it memorable and to go all out. Going all out was more than a summer loan promotion – it defined our approach to customer service. And the correlation was not lost on our customers – when they need a financial institution they could count on to go all out for them, guess where they came? It wasn’t very long until the entire community understood what that financial institution stood for, and the business came pouring in.

Now I’m not saying that to be memorable you have to dress your employees up in cow costumes and give customers chocolate (well, that second part helps) to be memorable. You have to decide what you want to be memorable about your company. What fits with your brand? What does your manifesto lend itself to? What is appropriate for your personality? Are you service-minded, how can your company take a stand for community service? Do you love the color of periwinkle? Can you get some killer periwinkle bags to put your customer’s purchases in? Are you a prankster? How can you have fun with April Fools Day?

Your brand should be an extension of your personality. Don’t be afraid to put it out there. Sure, you may turn off a couple of people – but they weren’t likely to be long-term customers anyway. You’ll win more customers by being yourself and being memorable.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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